LATAM Airlines Partners with Meili to Launch Instant Car Rental Booking Experience in Latin America | News
Meili, the leading technology platform enabling direct ancillary distribution, has announced a strategic partnership with LATAM Airlines, the largest airline group in Latin America. The partnership marks a major milestone in Meili’s expansion in Latin America, strengthening its presence in one of the world’s fastest growing travel markets. LATAM Airlines has selected Meili to enhance its car rental offering across all digital touchpoints. The partnership allows car rental companies to distribute directly within LATAM’s ecosystem, eliminating third-party diversions and enabling greater control over customer experience, performance and loyalty integration.
This partnership will allow LATAM travelers to book car rentals directly through the airline’s website and mobile application, creating a more seamless journey. As demand for seamless digital travel experiences continues to grow across Latin America, this integration ensures LATAM customers can easily add car rentals to their trip and earn LATAM Pass miles, strengthening loyalty and increasing engagement within the LATAM ecosystem.
By integrating Meili’s specially developed complementary technology, LATAM can deliver a fully branded car rental journey that increases satisfaction, builds loyalty and increases ancillary revenue.
Mike McGearty, CEO and co-founder of Meili, commented: “We are thrilled to partner with LATAM Airlines, a long-standing leader in Latin American aviation. This partnership represents our shared vision to enhance the traveler experience while returning control of distribution to car rental partners. Latin America represents an incredibly dynamic travel market and the partnership with LATAM is an important step in expanding our presence in the region. Meili’s technology ensures that LATAM customers can travel seamlessly can book car rental within a familiar, fully integrated environment.”
Mark Lamac, Deputy Chief Executive Officer of LATAM Airlines, commented: “At LATAM, we are constantly evolving to provide our passengers with a simpler, more integrated and more relevant travel experience. This partnership allows us to integrate car rentals directly into our digital channels, making it easier for passengers to plan their entire trip in one place. Additionally, this integration strengthens our LATAM Pass ecosystem, allowing our customers to earn miles and access a more connected and personalized experience at every stage of their journey.”
This partnership marks an important step in Meili’s global growth strategy, with Latin America a key focus as demand for direct, integrated support solutions increases in the travel industry.
