Kerzner International appoints Celine Assimon as Chief Commercial Officer | News
Kerzner International is pleased to announce the appointment of Celine Assimon as Chief Commercial Officer, a strategic move that reflects the group’s commitment to shaping the future of luxury hospitality and strengthening its portfolio of iconic brands including Atlantis, One&Only, SIRO and rare finds on a global scale.
With more than two decades of leadership at the highest levels of some of the world’s most prestigious luxury brands, including Chief Executive Officer of De Beers Jewellers, Chief Executive Officer of De Beers Forevermark, Chief Executive Officer of de Grisogono, and senior roles at Louis Vuitton and Piaget, Celine is recognized for her strategic vision, sophisticated brand management and ability to lead meaningful commercial transformations. Her career has been shaped by a deep commitment to service excellence, a dedication to improving the guest experience and a disciplined focus on responsible, sustainable growth.
At De Beers, Celine led the repositioning of iconic brands, led global retail expansion and championed innovative sustainability initiatives. She is recognized for her talent in combining heritage with modernity, infusing existing brands with fresh energy and relevance, and building teams that deliver exceptional results.
In her new role at Kerzner, Celine will lead the company’s commercial and brand strategy, working closely with all teams at the resorts and headquarters around the world to take Kerzner’s portfolio, including Atlantis, One&Only, SIRO and Rare Finds, to the next level. Her appointment underscores Kerzner’s commitment to excellence, creativity and delivering transformative experiences for every guest.
Celine Assimon says: “Joining Kerzner International is an extraordinary opportunity to shape the future of luxury hospitality. I have long admired Kerzner’s commitment to innovation, authenticity and the art of creating unforgettable moments for guests. I am excited to work with a talented team to build on this legacy, providing a new perspective, championing creativity and ensuring our brands continue to inspire and delight guests around the world.”
Philippe Zuber, Chief Executive Officer, said: “We are delighted to welcome Celine Assimon to Kerzner International as Chief Commercial Officer. Celine’s exceptional track record in luxury, creative vision and commitment to excellence make her the ideal leader to drive our commercial strategy forward. Her experience with iconic brands and her passion for innovation will be invaluable as we continue to enhance our guest experience, expand our global footprint and shape the next generation of extraordinary experiences. The future of luxury hospitality belongs to those who continuously innovating, inspiring, and fostering meaningful connections. We look forward to the new ideas and collaborative energy that Celine will bring to our team and to the next chapter of Kerzner’s growth.”
