KENYA AIRWAYS PARTNERS WITH ALL ACCOR TO UNLOCK NEW CUSTOMER REWARDS | News
Kenya Airways, the national airline of Kenya, is proud to announce a strategic partnership with ALL Accor, the powerful booking platform and loyalty program of global hospitality leader Accor. This partnership makes Kenya Airways the first African airline to partner with the globally renowned programme.
This partnership will allow Asante Rewards and ALL Accor members to earn and redeem points seamlessly on both platforms, unlocking greater flexibility, enhanced value and a more rewarding experience both in the air and on the ground. Members can effortlessly redeem their rewards through seamless two-way conversions. 3,000 Asante Rewards points can be converted into 1,000 ALL Accor Reward points and 3,000 ALL Accor points can be converted into 1,000 Asante reward points redeemable at Accor’s more than 5,800 hotels and over 45 brands worldwide, from free nights and hotel privileges to exclusive lifestyle experiences. Likewise, ALL Accor members get access to Kenya Airways rewards, including flights and travel-related benefits.
“Our partnership with Kenya Airways marks a pivotal moment, responding to the demand for connected, experience-driven travel across Africa and the Middle East, where loyalty is key. By bringing together hospitality and aviation, we significantly strengthen the ALL Accor ecosystem by offering members seamless access to our more than 45 brands, from luxury to economy, including stays, dining and exclusive events. This partnership gives our members greater flexibility, stronger recognition and more opportunities to convert points into truly meaningful travel experiences,” said Kerry Healy, Chief Commercial Officer for Accor’s Premium, Midscale & Economy brands in the Middle East, Africa and Asia Pacific.
Raki Phillips, Regional President, Premium, Midscale and Economy, Middle East, Africa & Türkiye, at Accor, added: “This partnership reflects the growing momentum of Africa and the Middle East as increasingly connected travel markets. For our guests, this makes travel feel easier and more connected. Kenya is a key market for us, and this partnership makes their journey seamless from flight to stay, earning and redeeming along the way. These are simple, intuitive experiences that are truly rewarding wherever they go. go away.”
Commenting on the partnership, Julius Thairu, Chief Commercial and Customer Officer of Kenya Airways said: “This partnership represents a significant milestone not only for Kenya Airways, but also for African aviation. As the first airline on the continent to partner with ALL Accor, we are proud to offer our loyal customers even more ways to earn, convert and redeem their rewards in a world of travel and hospitality experiences.”
This strategic partnership combines the power of Kenya Airways’ growing global network with Accor’s global presence of more than 5,800 properties in more than 110 countries across all segments, including well-known brands such as ibis, Novotel, Pullman, Swissôtel, Sofitel, Fairmont and Raffles.
Members can now enjoy a seamless travel and lifestyle experience by redeeming their points for flights via Kenya Airways and its SkyTeam partners’ regional and international destinations, as well as access to lounges and extra baggage, as well as through the Accor network for lodging, wellness and lifestyle experiences, creating greater travel flexibility and greater value of loyalty rewards.
With more than 100 million members worldwide, ALL Accor continues to grow rapidly and plays a central role in increasing guest engagement within the Accor ecosystem. Members of both programs can enjoy the new benefits through their respective loyalty platforms.
