Indian content -veterans unite to form Madlab Alpha
A trio of Indian content heavyweights posting a high commitment to experimental stories tell with Madlab Alpha, a new studio company that aims to create innovative premium content at a time when traditional formulas are confronted with the fatigue of the public.
The company – a partnership between Bodhitree Multimedia Limited, Madlabs films and universe of ideas – is intended to serve as a creative laboratory for emerging storytellers in a market that increasingly saturated the founders with formula content. It starts with a war box of INR2.5 billion ($ 30 million) with the development of the first slate to take place in the next 24-36 months.
The studio will focus on developing what it calls “cerebral thrillers, dystopian sagas, speculative dramas and interactive narrative experiences”, with an explained mission to use AI-supported production workflows and compelling stories.
“With the rise of OTT [streaming] Platforms and global content, taste of the audience, especially in India, has evolved quickly, “said Gaurav Shukla, maker producer of the hit series” Asur “, who will help Madlab Alpha in Leiden alongside colleague Madlabs Producer Absumeet Khuman.” This shift influences conventional commercial cinema, since we see more viewers towards fresh, Bold stories. “
Darshana Bhalla, founder and CEO of d’Aristent Talent Ventures and Universe of Ideas added, added: “In the core, Madlab Alpha is about strengthening new voices and building a collaborative creator eco -system.”
The company arrives at a time when streaming platforms continue to reform the viewing habits in India, whereby the public is increasingly open to experimental formats and stories. Bodhitree brings considerable industrial experience into the partnership, with more than 3000 hours of content over 50+ shows for large broadcasters and streaming platforms.
“Madlab Alpha represents a daring jump in the future of telling stories,” said Mautik Tolia, director of Bodhitree Multimedia. “This partnership marks a crucial evolution in our content strategy, which is a reflection of our dedication to shaping the progress and success of industry.”
The partners believe that the timing is ideal, whereby Bhalla notices: “Rules are rewritten, markets are redefined and consumers are evolving. This is the best time to experiment.”
Shukla and Khuman added: “Ai will democratize stories, the power of the studio shift to makers within the next 2-3 years. Every person with a laptop will make blockbusters at Hollywood level. Safe stories is no longer an option in the world that will be intensified in the infinite content;
Madlab Alpha was founded as a subsidiary of Bodhitree Multimedia Limited with plans to develop content for both domestic and international markets.
