Holland America Line and Jefferson’s Bourbon make history with the first Bourbon aged on a cruise ship | News
In celebration of International Whiskey Day, Holland America Line and Jefferson’s Bourbon announce a partnership for a unique collaboration that will see Jefferson’s Ocean Bourbon aged at sea within the cruise line’s fleet. This marks the distillery’s first voyage in partnership with a cruise line for the Ocean Aged at Sea® Bourbon series. The program is an extension of Holland America Line’s award-winning Single Barrel program and marks another milestone in America’s 250th celebration, which centers on the theme “The Spirit of Independence.”
Beginning in March 2026, Jefferson’s began loading one barrel aboard each Holland America Line ship. By the end of April 2026, all eleven ships will have their own exclusive vessel on board. Each vessel sails for a minimum of six months, experiencing changing climates, rolling waves, ocean air and the constant motion of the ship. These natural elements will determine the flavor, depth, character and finish of the bourbon, reinforcing the idea that every bottle has a story influenced by its journey.
“This partnership with Jefferson’s Bourbon is another way we differentiate ourselves through experiences that are too good to rush through,” said Drew Foulk, director of food and beverage revenue and innovation at Holland America Line. “Aging bourbon on board our ships and later offering it exclusively to guests reflects our commitment to beverage programs shaped by the journey itself.”
Guests can follow the aging journey through onboard activations, such as educational tastings that show how the ship’s itinerary shapes the spirit. Once bottled, the barrels matured on the cruise line’s fleet will be made available to cruise line guests to taste onboard. Each limited-edition barrel will produce approximately 150 to 300 bottles that will be delivered back to ships for guests to enjoy in 2027, and will expand the cruise line’s robust single-barrel program.
A partnership rooted in innovation and America’s 250th spirit
As Holland America Line’s official partner for America’s 250th, Jefferson’s Bourbon brings with it a legacy of American ingenuity that spans eight generations. Founded in 1997 by Trey Zoeller and his father, Chet, a respected bourbon historian, the brand continues a family tradition that began with Trey’s eighth-generation grandmother, one of the first women to be officially documented for her involvement in American whiskey making. Jefferson’s honors proven methods while embracing the same curiosity and innovation that have defined the American story for 250 years.
The concept of aging bourbon at sea began when Trey Zoeller wondered how constant movement, salty air and dramatic temperature changes could affect the spirit. After 35 bottle voyages on cargo and fishing vessels, Jefferson’s is expanding the program to Holland America Line’s global fleet. The collaboration reflects the shared American 250th spirit of exploration, independence and craftsmanship.
“We are thrilled to partner with Holland America Line and embark on a truly unique adventure,” said Zoeller. “By placing Jefferson’s Ocean barrels on their cruise ships, we are diving into a quest to see how different routes and voyages (i.e. different climates and upheavals) affect the taste, smell and mouthfeel of our whiskey. I greatly appreciate Holland America’s commitment to experimentation and innovation, allowing us to create a unique experience for their guests. The whiskey they enjoy will be exclusive to their ships and only available once the voyage is complete. Jefferson’s Ocean is a true treasure for their guests. Enjoy and share.”
America’s 250th Partnership
In addition to Jefferson’s Bourbon, Holland America Line is celebrating America’s 250th with partnerships with American brands that reflect the country’s rich heritage. Holland America Line and Crane, the renowned American stationery brand, created an original collection of cards designed by artists from the United States Veterans’ Artists Alliance. The exclusive, handmade designs, which are available for purchase on board, are inspired by Holland America Line’s 11 ships and signature tulip.
In collaboration with Pendleton Woolen Mills, a Pacific Northwest lifestyle brand, a custom-designed, Alaskan-themed numbered blanket inspired by the Great Land was created exclusively for Holland America Line. The limited edition plaid will be available for purchase aboard ships sailing in Alaska in 2026.
A 28-day Pan Am® 100th Anniversary Legendary Voyage departs in 2027. Inspired by Pan Am®’s historic Clipper routes, it celebrates a golden age of global travel. The ship will visit 18 ports along the legendary Pan Am® Great Circle Route, a pioneering path that spanned the entire Caribbean and set the standard for modern travel in the region.
Additional limited-edition co-branded offerings and future brand collaborations will be unveiled leading up to the milestone of July 4, 2026, creating a meaningful tribute to America’s 250th anniversary.
America’s 250th Celebration: Stars and Stripes Cruise
Guests who want to celebrate America’s birthday in a unique way can embark on Holland America Line’s America’s 250th Celebration: Stars and Stripes cruise. Departing from Boston, Massachusetts on July 4, 2026, the sailing promises special moments and experiences, including a late evening departure from Boston so guests can view the historic skyline fireworks from a distance, as well as an on-deck 4th of July celebration featuring classic American picnic foods and a live music tribute to The Soundtrack of America. The cruise includes visits to cities that played an important role in American history, including Norfolk, Virginia, and an overnight stay in New York.
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
