Google’s AI try-on feature for clothes now works with just a selfie

Google is updating it AI pass function to let you virtually try on clothes with just a selfie, the company announced on Thursday. In the past, users had to upload a full body photo of themselves to virtually try on a garment. Now they can use a selfie and Nano Banana, Google’s Gemini 2.5 Flash Image model, to generate a full-body digital version of themselves so they can virtually try on.

Users can select their usual clothing size and the function will then generate various images. From there, users can choose one to make it their default test photo.

If desired, users still have the option to use a full body photo or choose from a range of models with different body types.

The new capability launches today in the United States.

Google first launched the trial feature in July, allowing users to try on clothing items from the Shopping Graph on Search, Google Shopping, and Google Images. To use the feature, users must tap on a product listing or apparel product result and select the “Try It” icon.

The move comes as Google has invested in its virtual AI trial room, as the company has a separate app dedicated to that purpose. The app, called Doppl, is designed to help visualize what different outfits might look like using AI.

Earlier this week, the tech giant updated it with a shoppable discovery feed that displays recommendations so users can discover and virtually try out new items. Almost everything in the feed is available for purchase, with direct links to sellers.

The discovery feed contains AI-generated videos of real products and suggests outfits based on your personal style. While some may not be crazy about an AI-generated feed, Google likely sees it as a way to showcase products in a format people are already familiar with, thanks to platforms like TikTok and Instagram.