Global Travel Brands Unite for WTE Miami 2026 | News

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Attendee registration opens today, June 23, for WTE Miami 2026
Representation from more than 70 countries, including more than 20 national tourism organizations and convention bureaus, making WTE Miami one of the most internationally diverse travel events in America
The Travel Advisor of the Future Conference features more than 20 sessions and more than 100 speakers exploring the future of travel distribution, sales, technology and traveler behavior
Direct access to the buyers, advisors and travel professionals who serve more than 9.3 million outbound departures to the US every month

MIAMI, June 23, 2026 – WTE Miami will bring together the global travel industry to explore the trends, technologies and partnerships shaping the future of tourism October 27-28, 2026 at the Miami Beach Convention Center. Visitor registration is now open for the exhibition, which is expected to double in size and impact following its acquisition earlier this year by Fairfest Media.

More than 500 exhibitors, 7,000 buyers, 500 hosted and VIP buyers and senior industry leaders from around the world will come together for the largest gathering of national tourism organizations at any travel trade show in America.

“The travel industry is entering one of the most important transformation periods in its history,” said Simon Press, General Manager International, Fairfest Inc. “Artificial intelligence is changing the way travelers discover and book destinations. Consumer expectations continue to evolve, new distribution channels are emerging, and competition for the American traveler has never been fiercer. The U.S. outbound and domestic travel market continues to thrive. WTE Miami was founded to give the North American travel industry the practical knowledge and global business connections needed to succeed in this rapidly changing environment.”

Preparing the industry for Travel advisor of the future

This year the theme is central ‘Travel advisor of the future’ reflects the evolving role of advisors as technology, traveler expectations and distribution models continue to evolve.

The WTE conference will feature more than 100 speakers across more than 20 sessions that will delve deeper into the trends, technologies and business models shaping the future of travel distribution and retailing. Sessions will explore how AI is transforming destination marketing, customer engagement and distribution, along with the latest information on U.S. consumer behavior, outbound travel trends, travel advisor influence, social media, creator-led destination discovery and data-driven tourism marketing.

The program is being developed in collaboration with industry bodies and partners including Host Agency Reviews (HAR), the Adventure Travel Trade Association (ATTA) and the African Travel Association (ATA) – to ensure the conference combines practical advisor education, destination expertise and global industry perspectives. Each session is designed to equip travel professionals with tangible strategies to improve performance, strengthen partnerships and identify new growth opportunities.

A global marketplace built around business

WTE Miami is designed to deliver measurable commercial results, not just exhibition space. Combining pre-planned business meetings, strategic networking and an executive conference program, the trade show connects destinations, airlines, hotels, travel advisors, tour operators, technology providers and tourism organizations with qualified buyers actively seeking new products, partnerships and business opportunities.

WTE Miami’s buyer program will facilitate this More than 10,000 pre-scheduled on-site meetings between exhibitors and qualified buyers from across the U.S. travel ecosystem, ranging from independent agencies and home travel advisors to host agency partnership teams and consortia, creating opportunities for new partnerships, market expansion and commercial growth.

With exhibitors from all sectors of the travel ecosystem, WTE Miami provides a platform for international suppliers to access the world’s most valuable travel markets as we develop long-term commercial relationships in North America and beyond.

Backed by industry leaders

WTE Miami is delivered in partnership with Miami International Airport (MIA) and the Greater Miami Convention & Visitors Bureau (GMCVB), strengthening Miami’s position as one of the world’s premier international travel gateways.

The exhibition was also supported by leading global travel associations, including Skål, ASTA, ATTA and ATA, and reflects a shared commitment to strengthening international tourism and creating new opportunities for destinations and the wider travel industry.

More than 20 national tourism organizations are expected to participate in WTE Miami 2026, in addition to destinations, airlines, hospitality companies and travel technology providers from more than 70 countries.

Confirmed participants include the Jamaica Tourist Board, South African tourism, National Tourist Office of China, Cayman Islands Ministry of Tourism, Mission of the Maldives to the United Nations, Belize Tourism Board, Honduras tourism, Royal Jordan, Iberia, SKY airline, Fransbij, Marriott International, Hyatt Hotels, Juniper Travel Technology, TBO.com and many more exhibitors and partners to be announced in the coming months.