Dusit International brings the Dusit Collection brand to Japan | News

Dusit International, one of Thailand’s leading hotel and real estate development companies, continues its strategic expansion in Japan with the opening of WE Hotel Toya, Dusit Collection, a tranquil lakeside retreat in Hokkaido designed by internationally acclaimed architecture studio Kengo Kuma & Associates.

WE Hotel Toya, Dusit Collection, will officially become part of the Dusit Collection brand on July 1, 2026 and is the first Dusit Collection hotel in Japan and Dusit’s third hotel in the country, building on the momentum created by ASAI Kyoto Shijo, a neighborhood-inspired lifestyle hotel, and Dusit Thani Kyoto, a Michelin-Key recognized luxury hotel inspired by Kyoto’s rich cultural heritage.

Dusit Collection is Dusit International’s luxury luxury brand, designed for distinctive hotels and resorts that celebrate individuality, local culture, thoughtful design and a deep connection to each destination. Each property is carefully selected for its unique character and ability to create experiences shaped by the people, places and stories that surround it.

Located on the shores of Lake Tōya, a scenic caldera lake in the heart of the Toya-Usu UNESCO Global Geopark in southwestern Hokkaido, and approximately a 100-minute drive from New Chitose Airport, WE Hotel Toya, Dusit Collection welcomes guests to one of Japan’s most fascinating natural destinations, celebrated for its volcanic landscapes, natural hot springs, outdoor adventures and spectacular seasonal landscapes.

Originally opened in 2018, the intimate luxury retreat features a striking architectural identity created by Kengo Kuma & Associates, whose extensive body of work includes the Japan National Stadium in Tokyo and Scotland’s V&A Dundee design museum. Inspired by the surrounding landscape, the resort’s design combines natural materials, warm textures and a contemporary interpretation of Japanese craftsmanship to create a seamless connection between the interior and the lake, forests and mountains beyond.

The property features 55 lake view rooms, in addition to three expansive two-story villas that provide additional space and privacy for families and small groups. Offering approximately 37 m² of living space, each room features a private open-air bath overlooking Tōya Lake, allowing guests to enjoy the soothing tradition of Japanese open-air bathing in complete privacy. Guests can also enjoy a large communal bath with panoramic lake views, creating a restorative bathing experience closely linked to the destination.

As part of the transition to the Dusit Collection, the resort’s culinary concepts have been revamped to create a thoughtful dialogue between Japanese craftsmanship and Dusit’s Thai heritage, showcasing Hokkaido’s finest seasonal ingredients together with signature Thai influences.

EZO Cuisine celebrates Hokkaido’s rich culinary heritage and highlights local producers through Japanese cuisine, complemented by refined international techniques. Breakfast highlights include Japanese and Thai set menus featuring locally sourced vegetables, premium Hokkaido rice, dairy products, seasonal juices and original herbal teas, while dinner focuses on carefully curated seasonal menus.

Guests can also discover authentic Thai noodle favorites at The Noodle Bar, including spicy and aromatic Tom Yum noodles and Khao Soi (a rich, coconut-based curry noodle dish from northern Thailand), while TARU Bar, named after the Japanese word for wooden barrel, celebrates Japan’s traditions of aging and craftsmanship through a curated selection of organic Japanese teas from Dusit’s tea garden in Kyoto, alongside sake, whiskey and craft liquors. Toya Bar completes the experience with creative cocktails, premium spirits and relaxing evenings by the lake.

“Japan is an important strategic market for Dusit, and the arrival of Dusit Collection represents another exciting milestone in our journey to bring our unique style of Thai-inspired gracious hospitality to destinations with distinctive character and strong cultural appeal,” said Chanin Donavanik, Group CEO of Dusit International. “WE Hotel Toya, Dusit Collection perfectly embodies the spirit of the Dusit Collection brand and demonstrates how thoughtful design, local connections and personalized service can come together to create experiences that truly reflect their destinations.”

Reservations for WE Hotel Toya, Dusit Collection are now open, with a special introductory offer inviting guests to experience the newly redesigned lakeside retreat. The offer is available for stays from July 1 to September 30, 2026 and includes a 20% discount on a half-board stay, including two meals per day.

For more information, visit dusit.com/dusitcollection-wehotel-toya