CHTA AND TRIPTEASE ENTERTAIN SECOND ANNUAL DIRECT CARIBBEAN BOOKING STOP IN ANTIGUA & BARBUDA | News
As Caribbean hoteliers face rising distribution costs and increased competition for direct guest relationships, the Caribbean Hotel and Tourism Association (CHTA) and Triptease are bringing proven, revenue-focused solutions to the region. The Direct Booking Summit (DBS) Caribbean edition now returns for its second year on Thursday, May 15, 2026 at Sandals Grande Antigua – immediately following the Caribbean Travel Marketplace 2026.
“After a successful first Direct Booking Summit Caribbean, we are building on that momentum to bring even more practical, revenue-focused strategies to the region,” said CHTA President Sanovnik Destang. “The summit has become an essential platform for Caribbean hoteliers to strengthen their direct booking performance, take greater responsibility for the guest relationship and drive long-term profitability.”
DBS Caribbean focuses on practical strategies to increase direct sales, improve conversion and reduce dependence on third-party channels. This year’s summit will showcase the latest developments in digital marketing, AI-driven solutions and emerging technology shaping booking behavior and guest acquisition.
“The first DBS Caribbean exceeded all expectations we had,” said Charlie Osmond, co-founder of Triptease. “What struck me was the confidence in that room. Hoteliers who were willing to learn remained ready to act. The conversations were honest, the ambition was real, and the community that has formed around it has only grown since then. That’s exactly why we’re back. The industry has moved on, the questions have sharpened, and we think the Caribbean is ready to dig even deeper into what it actually takes to win on the immediate front. We can’t wait to build this movement further with CHTA.”
Participants gain insight into:
Encourage direct bookings
Discover how hotels increase conversion and achieve over 50% direct booking rates through practical, hands-on strategies.
AI and automation for guest acquisition
Learn how AI-powered marketing, personalization, and automation are used to attract valuable guests and convert demand into direct revenue.
Distribution and revenue strategy
Understand how to reduce dependence on third-party channels while optimizing pricing, channel mix and overall profitability.
Peer networking
Exchange proven approaches with regional operators facing similar commercial and distribution challenges.
Registration
Registration is now open for CHTA members and non-members. Due to strong demand in 2025, capacity is limited. For more information or to secure your place, visit: www.DirectBookingSummitCaribbean.com.
For more information about these and other CHTA events, visit www.CaribbeanHotelandTourism.com
