CAA hires Greg Goodfried as an agent in the Creators Division
Greg Goodfried, a digital entertainment veteran who has worked with Charli D’Amelio, Jennifer Lopez and Bethany Frankel, has joined CAA as an agent in the Creators division, where he will represent digital influencers, podcasters and other talent trying to navigate social media, mobile media and other types of content.
Goodfried will also work to develop digital strategies for CAA clients across the agency’s multiple divisions, including film, music, television, sports and more.
Goodfried previously led DamGood Management, which he launched in 2023 after a period working with D’Amelio as president of D’Amelio Family Enterprises and as an agent in the digital media department at UTA. He was the founder of EQAL, a digital content studio that created digital publishing and video strategies for consumer brands and artists, including Lauren Conrad. EQAL was sold in 2013 to Everyday Health, part of Ziff Davis.
“Few people have so consistently driven innovation across the digital and creative landscape – Greg is one of them,” said Brett Weinstein, head of CAA Creators and member of the agency’s senior leadership team. “He has been a trusted business partner, colleague and friend for more than 20 years, and I am pleased to see him use his entrepreneurial spirit, expertise and creativity to help drive meaningful initiatives for our customers and partners.”
Jamie Guggenheim, previously a manager at DamGood Management, will join Goodfried as an agent at CAA Creators.
CAA Creators provides sales, consulting services and business development practices, working with digital video and audio creators, as well as marketers, corporations and capital providers. CAA Creators represents leading creators including Amelia Dimoldenberg, Quen Blackwell, Meredith Duxbury, iShowSpeed, Haley Kalil, Trisha Paytas and Liza Koshy. In the past year, the division has signed the likes of Dhar Mann, Jesser & Bucketsquad, Mythical Entertainment’s Rhett & Link, Deestroying and Airrack.
