Breaking Travel News – Call for interviews at ITB Berlin 2026 | Focus
ITB Berlin | March 4–6, 2026
Overview
Breaking Travel News (BTN) invites senior leaders from the global travel and tourism ecosystem to participate in short, impactful video interviews at ITB Berlin 2026, taking place from March 4 to 6 in Berlin.
As the world’s largest travel trade show returns, BTN will be on site to gather management insights on strategy, innovation, artificial intelligence, sustainability and the future direction of global tourism. These concise interviews provide organizations with a powerful platform to share their ITB message with a global professional audience.
World travel awards (WTA) Nominees and winners will be given priority access to interview rooms, reflecting their leadership and recognized excellence within the global travel and tourism industry.
About the latest travel news
Founded in 1997, with offices in Dubai and London, Breaking Travel News is a trusted, digital-first news platform serving travel professionals worldwide. BTN provides the latest news, interviews with executives and strategic analyzes in the fields of aviation, hospitality, tourism and travel technology.
– Number one on Google and ChatGPT for “travel news”
– 608K+ monthly professional travel visitors
– 3.2 million monthly page views
– 149,000 newsletter subscribers
– 145K+ followers on social media
– Readership in more than 150 countries
For more than twenty years, BTN has worked closely with leading destinations, travel brands and global institutions to ensure market leader visibility at the world’s most important travel events.
Purpose & Audience
This call for interviews is intended for communications, PR, corporate affairs and marketing teams representing destinations, tourism agencies, airlines, hotel groups, cruise lines, travel technology companies, investors and industry associations attending ITB Berlin.
The interviews provide a timely opportunity to amplify leadership perspectives from Berlin to a global audience of travel professionals, decision makers and policy makers.
Interview format
– Participants: CEOs, ministers, presidents, founders or senior managers
– Duration: about 5–7 minutes
– Location: on site at ITB Berlin
– Intro: name, role and organization
Distribution:
-BreakingTravelNews.com
– YouTube
– LinkedIn
-X
-Facebook
-Instagram
Range: Millions of travel professionals worldwide
Optional: Longer interviews are available upon request
Suggested interview themes
Each interview is structured around one core theme, tailored to the organization and its priorities.
– Global strategy and industry transformation
– How do you see global tourism evolving as the industry adapts to economic shifts, new traveler behaviors and long-term structural changes?
– AI, innovation and the future of travel
– How does your organization use artificial intelligence and digital innovation to improve decision-making, efficiency and customer experience?
– Sustainability, regeneration and climate resilience
– How are sustainability and regenerative principles embedded in your business or destination strategy in a meaningful and measurable way?
– Investments, growth and market opportunities
– Where do you see the strongest opportunities for growth, investment and partnership as global travel flows continue to rebalance?
– Policy, cooperation and coordination of the sector
– How important is collaboration between governments, destinations and the private sector in building a more resilient and inclusive tourism ecosystem?
– Leadership message from ITB Berlin
– What message would you like to share with the global travel community from ITB Berlin this year?
Interviewer(s)
Justin Cooke
Editor-in-chief Breaking Travel News
Justin has covered global travel and tourism for more than three decades, interviewing ministers, CEOs and industry leaders who are shaping the future of the sector. He is also vice president of the World Sustainable Travel & Hospitality Awards and regularly moderates senior-level discussions in Europe, the Middle East and beyond.
Sapphire Goss
Senior Correspondent, Breaking Travel News
Sapphire Goss is a senior correspondent at Breaking Travel News with a strong focus on destination strategy, sustainability, innovation and the evolving role of tourism in global culture and society. She regularly interviews senior leaders from the travel and hospitality industries, with a sharp, thoughtful perspective and a compelling presence in front of the camera. Sapphire is known for translating complex industry topics into clear, compelling conversations that resonate with a global professional audience.
Book an interview
Interview slots are limited and allocated on a first-come basis.
To request or schedule an interview during ITB Berlin 2026, please book directly via Calendly:
Schedule your interview
https://calendly.com/sid-thaker-worldig/itb-berlin-2026
For more information or special requests, please contact:
E-mail: .(JavaScript must be enabled to view this email address)
Editorial notice
Please note that while Breaking Travel News welcomes interview requests, submitting or scheduling an interview does not guarantee publication. All interviews are conducted and published at the sole discretion of Breaking Travel News, consistent with editorial priorities, relevance and available reporting
