Arabian Travel Market 2026 is on the move again as the Dubai show shifts to September | News
Arab travel market 2026 has been rescheduled again, with organizers confirming the event will now take place from September 14 to 17, 2026 at the Dubai World Trade Centre.
The latest move shifts the event from the previously announced dates of August 17 to 20, 2026, which had already replaced the original schedule of May 4 to 7, 2026.
In a message to registered participants, the Arabian Travel Market team said: “Arabian Travel Market and ATM Travel Tech 2026, previously rescheduled to August 17-20, 2026, has now been rescheduled to September 14-17, 2026. The events will continue to take place at Dubai World Trade Centre.”
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “We have been listening closely and working with our exhibitors, partners and stakeholders from across the global travel industry, and the decision to move the Arabian Travel Market 2026 to September 14-17 reflects that continued dialogue and collaboration.
“Our priority is always to ensure that ATM provides the strongest possible platform for business, networking and partnership opportunities for the international travel community. Following industry feedback, we are pleased that this new data will enable exhibitors, buyers and visitors from around the world to maximize their participation and engagement with the event.
“We would like to thank our strategic partners, including Dubai World Trade Centre, Dubai Department of Economy and Tourism, IHG and Al Rais Travel, for their continued collaboration and support in making these revised dates possible. Together, we remain committed to delivering a world-class event that supports the continued growth and evolution of the global travel and tourism industry.”
Organizers confirmed that existing tickets and registrations will remain valid for the new dates in September, adding that all sessions, exhibitors and activities at ATM and ATM Travel Tech will be available as originally planned.
The official Arabian Travel Market website has also been updated with the new dates of September 14 to 17, 2026 at Dubai World Trade Centre.
The further change comes after RX confirmed in March that ATM 2026 would move from May to August, citing the need to prioritize the safety and wellbeing of customers, partners and colleagues, while giving exhibitors and visitors additional flexibility in scheduling.
The shift puts one of the Middle East’s most important trade events on the early fall calendar, a period that traditionally marks the start of a renewed business cycle across the Gulf following the summer travel season.
For exhibitors, tourism boards, airlines, hotel groups and technology providers, the new timing gives the industry a longer runway to rework logistics, meetings, hosted buyer programs and campaign activities around the show.
ATM remains one of the region’s flagship platforms for travel commerce, bringing together destinations, hospitality groups, airline leaders, travel technology companies and senior buyers from across the global tourism economy.
ATM 2026 will take place under the theme “Travel 2040: Driving New Frontiers through Innovation and Technology,” exploring the trends, technologies and innovations shaping the future of global travel. The event will showcase ATM Travel Tech, the special co-located show focused on the rapidly evolving travel technology sector, alongside the Tech & Innovation Zone, an immersive hub showcasing the latest developments in AI, immersive experiences, smart mobility, fintech, robotics and sustainable travel solutions.
The comprehensive ATM conference programme, which includes the Global Stage, Future Stage, located within the Tech & Innovation Zone, and Experience Hub, will bring together key tourism leaders and experts to explore the evolving challenges and opportunities shaping international tourism, with special sessions exploring destination resilience, traveler experience, aviation innovation, digital transformation and long-term sustainable growth strategies.
The program includes leading global research organizations, strategists and technology specialists to provide data-driven insights into the future of travel. Confirmed contributors on the global stage include Oxford Economics firm Tourism Economics, delivering the session “ATM Annual Trends Report: Middle East Momentum & Market Shifts.”
The company will be joined by Euromonitor’s Stephen Dutton, who will lead a session titled “The State of Travel: Inflation, Polycrisis & the New Travel Reality.”
Located in the Tech & Innovation Zone, the Future Stage will be hosted by BBC’s Nick Kwek, Travel and Tech Broadcaster and will feature sessions led by research partners including Dragon Trail, where Sienna Parulis-Cook, Director of Marketing & Communications, will present ‘Welcoming Back the Chinese Tourism Market: Insights for the Middle East’ and Videc, which will discuss ‘Money Talks: Growth, M&A and consolidation in Global Travel’, showcasing the insights, data and strategies for investment and growth in the world are explained. travel technology.
The Experience Hub welcomes Rana Nawas, business strategist and podcast host, who will deliver a workshop entitled ‘The Modern Leader and the Future of Workforce’. The program also includes several sessions, including a buyer-focused event from ICCA entitled ‘Beyond Borders: The Middle East’s Collaborative Vision for a Global Business Events Future’, in addition to further peer-to-peer conversations and roundtables.
ATM 2026 is expected to welcome thousands of travel professionals and exhibitors from around the world following the confirmation of the revised dates in September, highlighting Dubai’s role as a global platform for dialogue, cooperation and innovation in the tourism sector.
