A+E Networks alumnus Greg Weinstein launches the Aggie AI platform
Greg Weinstein, a former top digital executive at A+E Networks and History Channel, has launched a new AI platform called Aggie through his data analytics and marketing company Audience Genomics that serves Fortune 500 companies. The goal is to help small businesses manage their social media activities.
With a $3.2 million investment led by Stephen Esposito, managing partner at SPO Capital Investments LLC, Aggie is the company’s first mass-market product and uses a proprietary machine learning model to help small businesses expand their reach. The data comes from six years of social media training data from approximately 5,000 companies.
Some of the standout features of Aggie include social media creation on major platforms, automatic scheduling/posting, competitive analysis, and 24/7 access to social media help.
Greg Weinstein
“We believe that social media doesn’t have to be so overwhelming, or to put it more plainly, it shouldn’t suck,” said Weinstein. “Aggie eliminates the headaches that can come with social media management by reducing time to post by up to 99.75% and reducing content creation costs by up to 70%.”
Gleem Beauty, a boutique skin care startup, saw its revenue nearly triple after turning to Aggie.
“It has completely revolutionized the way we interact with social media,” says Sam Lavey, director of marketing and social media for Gleem Beauty. “It now takes a small fraction of the time to do what used to take all day for me.”
Since its launch in 2018, Audience Genomics has provided audience insights to brands such as Universal Studios, Warner Bros. Discovery, Bain Capital, Horizon Media, AMC Television, Saxbys Coffee and Fenty Beauty. Many of the company’s other major executives have years of experience in media and technology at MTV, IFC, Sundance Channel, Sprinklr, Omnicom and PwC.
