Partnerize Affiliate Marketing Tracking Software: Full Review

An affiliate marketer is a jack of all trades. From coming up with bonuses and promos to onboarding new affiliates to reviewing and analyzing the partnership program, – the to-do list is never-ending.

At some point, you need to take a pause, estimate your workload and the business goals, and make the decision to recruit help.But help doesn’t have to come in the form of a human colleague. Sometimes, the right affiliate management software is all you need.

And if you’re at a point right now where you’re looking at Partnerize to optimize your affiliate marketing efforts, then you’re in luck.

Today we are going to dive deep into Partnerize’s functionality, reviews, and pricing plans. Then, we’ll look at Tapfiliate feature set and compare the two.

Partnerize Affiliate Tracking Software

Founded in 2010, Partnerize calls itself the only partnership management tool for growing your affiliate program with end-to-end comprehensive services. It boasts powerful automation and reporting, and an impressive network of 750 000 partners.

Let’s look at what Partnerize has to offer in more detail.

Partnerize Customization

Partnerize lets its clients customize several elements of the workflow.

Reporting view customization is available for pre-built reports, enabling companies to tailor existing reports to their needs without having to build them from scratch. Commission flexibility ensures companies can set the bonus system the way that supports their business goals and facilitates desired outcomes.

Partnerize Analytics

Partnerize prides itself on elaborate and all-encompassing data analytics and real-time tracking that helps its customers make informed decisions and scale faster. The platform allows users to view the partner’s entire ecosystem performance, as well as customer journey data. Weekly reports provide a birds-eye view on your performance, helping you track what’s good and what needs a closer look without too much difficulty.

Interestingly, the platform claims to support unlimited data points to reporting on key business metrics, as well as limitless customizable parameters for performance analytics. Data-driven decisions are key to successful partner management, and it looks like Partnerize is doing everything in its power to supply as much data as possible.

Partnerize Integrations

Partnerize offers custom integrations for customers looking to dive deep into their partner’s channel data. Integrations enable transactions evaluation, invoice generation, and automated payouts to partners around the world.

Partnerize Automation

Partnerize helps automate a vast number of tasks across affiliate marketing programs. The platform takes care of optimizing dynamic reward structures, spending allocation, and action-based partner messages.

Partnerize Pricing

The company doesn’t offer transparent pricing on the website and insists on tailoring the cost for every individual business.

They have 2 pricing models, or as they call it, the pricing optionality:

• Fixed license fee
• Percentage-based fee

The number they give prospects depends on multiple factors, including CapEx vs OpEx structure of the budget for marketing, service level you require, and program structure (region, number of campaigns, number of currencies supported).

Partnerize Customers

According to the company’s website, Partnerize focuses on mid to enterprise customers, and boasts serving over 1800 companies worldwide.

Among all industries, the company focuses on gaming, retail, eCommerce, D2C, travel, finance, telecom, and subscriptions.

Partnerize Reviews

On the website, you will find many awards praising Partnerize for its customer relationship management, performance influencer marketing campaigns, employment practices, and fast growth.

Third-party review websites tell a bit of a different story. Capterra, for instance, indicates an overall rating of 2.8, although it’s only calculated based on 4 reviews. TrustRadius has 3 reviews with a 7.2 out of 10 evaluation. G2, in turn, is more generous, with 101 reviews and a total score of 4.5 out of 5 stars.

The common themes in many reviews across the platforms is the not so intuitive interface. The mobile version of the website is also not optimized, according to many users online. Dashboards and commission creation is complex, and customization is required for most processes, and it’s not easy to configure without special skills or experience.

Beginner users may feel overwhelmed at the start, as the platform is rather complex, but if they take the time to get to know the solution, they’ll be able to enjoy the vast range of features and an even more impressive partner network.

Partnerize Customer Support

Similarly to pricing, customer service information is not openly available on the website. However, Partnetize specifies that they are able to provide advanced assistance if required.

The company claims that service level is not a choice but a tier, which probably hints that tech support depends on the pricing model you’re on.

Overall, clients can get help with onboarding (program activation and management), special needs sorted through professional services team. Some clients also get a dedicated account manager. Support is only available in English though.

Clients looking for self-service education can head over to the Learning Hub for articles, e-guides, case studies, and video content.

Checklist to Choosing the Best Affiliate Marketing Tracking Software for Your Business

If you are reading this article, you’re probably looking for an affiliate marketing software to elevate your partner program management.

We’ve prepared a short checklist with essential steps that you need to take to make the best decision for your business.

• Identify the key goals for your affiliate program and software first. Are you after aggressive growth? Would you like to increase the average sale order value per affiliate? Your goals will dictate the solution and the functionality that you’ll be looking for.
• Create a list of must-haves. For instance, most Tapfiliate clients want to use real-time reporting to keep up with their performance. Integrations are another sought-after feature, as you’ll need to build an affiliate platform into the rest of your workflow, and it has to be fully compatible with the key tools that you are currently using.
• Research the market. There are plenty of solutions out there, but not all of them will work for you. See what is available and filter out the few final options. Cross-check them against your goals and required feature lists, and narrow down the selection even further.
• Evaluate solution’s usability and design. Unfriendly design is a common complaint for Partnerize, for example. Make sure the solutions you’re considering will not be setting you back with dated UX.
• Check the price, but don’t fixate on it too much. Pricing is important, but you should treat the affiliate tracker as an investment. It will generate additional sales over time, so make sure you account for that in your decision-making. Also, be careful with deals that look too good to be true. They usually are.
• Test the solutions. Just because the company has listed all the features you need on the website doesn’t mean they’ll perform as you’d like them to. Testing can be quick, but it needs to happen. Never purchase a product without running a trial first.
• Check customer support options. At Tapfiliate, for instance, different types of support are available to different tiers of clients, and everyone is entitled to email and live chat assistance. Some companies will not provide tech team support unless you’re on their top tiers and only share manuals and user guides with the rest. Make sure the company you’re leaning towards has the kind of support that works for you.

Never used Tapfiliate to track affiliate marketing performance? Try all the features:

👉 get a 14-day free trial here

Tapfiliate: a Valuable Alternative for Effective Affiliate Tracking

Tapfiliate is a powerful alternative to Partnerize and other affiliate management solutions out there. Having helped 3000+ clients from all over the world, the company is a seasoned expert on the market that knows exactly what affiliate marketers need.

On top of that, Tapfiliate rocks an extremely intuitive user interface that guarantees you have no affiliate program bottlenecks caused by confusion with the software.

Let’s look at the key features Tapfiliate offers.

Real-time Reporting

Tapfiliate focuses on real-time reporting visibility into the partner program so managers can keep up with their campaign goals and instantly view actionable insights to help them adjust the course of action if necessary. For instance, you can add higher commission levels for overachieving partners to keep the momentum going.

Tracking

You can track individual items, batch orders, and one-off sales in real-time. Non-cookie-based conversions can also be tracked with coupons and attributed to the respective partner automatically.

Affiliate Recruitment

Partner recruitment is a critical process that needs to be flawless. Tapfiliate helps clients make a good first impression by introducing a mix of automation and customization to the recruitment workflow.

You can customize your email invitation to join the network and create branded dashboards for affiliates to review their progress. Moreover, Tapfiliate clients get an option to approve all incoming affiliates, and keep their branding and positioning protected against unsuitable partners.

Built-in Communication with Affiliates

Keeping in touch with your affiliates is very underrated. Healthy and regular communication helps you maintain your partner network, win new partners over, and stimulate them to promote you more actively.

With Tapfiliate, clients can benefit from an in-platform messenger that comes in 2 formats:

• Basic messenger where program managers send notifications to affiliates.
• Advanced messenger where two-way communication is enabled, so affiliates can ask questions, share feedback, and resolve issues quickly.

Commissions

Commissions are the strongest instrument to keep your affiliate partners loyal and happy.

Tapfiliate provides 5 different types of commissions that all cater to different types of partners, campaigns, and circumstances. Clients can choose from Lifetime, Recurring, Flat-fee, Percentage-based, and Product commission.

It’s also possible to set custom triggers to add bonuses to overachieving affiliates.

Automation

If there is one thing that marketing specialists don’t have, it’s time. Tapfiliate’s automation ensures you’re not overwhelmed by managing your affiliate partner program, even if you’re a one-man show.

All main processes are either fully or partially automated to ensure there is room for a personal approach, but no time is wasted on mundane and tedious tasks. Commission allocation, affiliate payouts, and dispute handling are only a few tasks that affiliate managers can offload to the software and focus on other goals.

Integrations

Tapfiliate offers 30+ integrations with leading eCommerce platforms, payment gateways, billing tools, e-learning solutions, and more. REST APIs are available for custom integrations with any solution that is not available at the moment.

The company is committed to expanding its network of partners and is working continuously on introducing new types of integration.

Pricing

Unlike Partnerize, Tapfiliate is transparent about its pricing model.

Prospects can choose between 3 plans (Essentials, Pro, Enterprise) and view full feature comparison on the website. The solution is available as a monthly subscription, and a discount is available to clients who sign up for an annual plan.

The lowest tier, Essentials, is available from $74/month and features all core functionality that one needs to run an affiliate program. Before signing up with a paid version, clients can test the solution with a 14-day trial license.

Customer Support

Clients with trial license get help with system setup and evaluation. All paid tiers have access to email and live chat support. Starting with Pro level, clients unlock phone call support and priority queue. Enterprise clients are also entitled to a dedicated personal manager.

Partnerize Affiliate Management vs Tapfiliate Affiliate Management

Finally, let’s compare Partnerize and Tapfiliate.

One of the main points of differences between the two solutions is the target audience focus. While Tapfiliate creates a balance and caters to small, medium, and enterprise clients, Partnerize is focused on midsize to enterprise businesses. This translates in abundance of complementary functionality, such as online brand watching, and results in a bulky interface that many people online complain about.

Tapfiliate manages to maintain a simple yet comprehensive interface. You get all the functionality and more, but you’re not overwhelmed by the UX or the avalanche of features.

Both vendors support integrations with key market players, such as Shopify and WordPress, and allow integrations with any tools via APIs. For clients, that means they’re not locked with a narrow selection of tools but are free to make the most of other products on the market to optimize their processes even further.

Partnerize’ works with 214 countries and claims to have over 750 000 partners in their network. That streamlines affiliate management for big players, but they need to beware of complexities with paying in local currencies than some users report on review websites.

In terms of automation, both companies work hard to automate all aspects of affiliate management and make the lives of their clients easier.

Bottom line is, if you are looking for a platform that goes beyond affiliate programs and aren’t afraid of complex systems, then Parternize might be more preferable. Yet, if you are looking for a simple and efficient solution that gives you everything you need to manage partners without overwhelming you, it might be better to look at Tapfiliate.

Partnerize Affiliate Tracking Software FAQ

What is Partnerize?

Partnerize is an affiliate marketing tracking software that helps companies manage and scale their affiliate-related business processes. It helps with recruitment, optimization, fraud prevention, and even protection of the brand intellectual property online.

What are the Limitations of Partnerize?

As a rather complex and feature-rich platform, the main limitation of Partnerize is the complexity that comes with using it. While midsize to enterprise clients might be willing to invest in a product that is hard to navigate, teams on the smaller end or teams that prioritize simplicity, such as a user-friendly interface and intuitive real-time analytics, will be reluctant to implement the solution. The hidden pricing structure is another downturn for businesses that value transparency and want to understand the costs upfront.

Who are Partnerize’s competitors?

Partnerize competes with other comprehensive affiliate marketing tracking solutions, such as Tapfiliate, Rakuten, and Awin. Additionally, Partnerize is in competition with brand monitoring companies, as it also provides services to protect the company’s brand and copyrights on the internet.

Want to check out what Tapfiliate can do for you? Get a 14-day free trial here