Rumer Willis’ ex accuses her of exploiting their toddler

“I sent on February 22, 2026 [Rumer] a written objection to Louetta’s appearance in paid commercial advertisements, noting a specific advertisement that contained adult sexual humor that was not an appropriate context for a two-year-old child,” he charges in the filing.

The allegedly harmful Facebook advertisement for PlantPaper, a plant-based, toxin-free product, shows 37-year-old Willis dressed as a polar bear with the toddler on her lap.

Willis starts off by saying, “I want to talk to you about anal… health,” and then touts the toilet paper as “100 percent non-toxic.”

“They don’t use bleach,” her child says. “That’s right, Lou,” says Rumer, “and it’s lab tested and free of PFAS [chemicals].”

Then the child asks, “Mommy, did you poop in the woods?” – a reference to jokes about bears doing their business in the woods.

The toddler also takes money, while Willis brags that the toilet paper “only costs about $15 more a year.”