One love, global impact: why Reggae will rule from July 1 | News

Every July 1, the world tunes in to celebrate International Reggae Day, and this year Jamaica invites you to experience it firsthand.

Born in the hardships of Trench Town and carried around the world by Bob Marley, reggae is not just music, it is a movement. Raw, honest and unstoppable: it gave Jamaica’s story a soundtrack that the world couldn’t ignore. And right now, there’s no better time to discover where it all started. ​

This is how you mark the day: ???? Start with the sound:

Lose yourself in the Jamaica Tourist Board’s official reggae playlist: https://www.visitjamaica.com/discover-jamaica/music-culture/music/

Walk where it started: Trench Town Culture Yard, Kingston

The birthplace of reggae. The government yards where Bob Marley and a generation of musicians created the sound that changed the world is now a community-run museum. Guided by locals who grew up on these streets, tours bring the origins of reggae to life through real, personal stories that no guide can replicate. Entrance fees go directly back to the community. ​

Book as part of a Kingston culture day through Wanderlust Adventures or visit independently through the Trench Town Development Association. Combine with the Kingston Artwalk for a full-day community art trail.

Get behind the music: Tuff Gong International Studios, Kingston

Step inside the studio where legends are made. Bob Marley’s Tuff Gong International offers an interactive 60-minute tour of the rehearsal room, home to one of Bob’s own grand pianos, the artist lounge and one of the Caribbean’s largest live recording spaces. From acetate to vinyl: this is the full story of how reggae is made, where it happened.

Book the Making of the Music tour ​

Reggae is not only entertaining, it also connects.

For more information, visit visitjamaica.com