Lifemiles Named Emerging Loyalty Program of the Year at the 2026 Freddie Awards | News
Lifemiles, Avianca’s loyalty program, received the “Up and Coming Program Award” at the 2026 Freddie Awards, recognizing it as the Breakout Loyalty Program of the Year.
The award is considered one of the most prestigious awards in the industry and is determined by customer votes. It recognizes programs that deliver exceptional value to their members through compelling promotions, accessible pricing and continuous innovation in the loyalty experience.
With this achievement, Lifemiles further strengthens its leadership in the region, bringing its total to 23 international awards over its 15-year history, including 16 Freddie Awards. These awards have made Lifemiles the region’s most awarded loyalty program and reaffirm its commitment to continued innovation and providing members with a comprehensive rewards ecosystem.
“Once again, we have demonstrated that Lifemiles is one of the leading loyalty programs in the region. Receiving this recognition fills us with pride and reflects everything we have achieved and continue to do to provide our members with the best possible value proposition. We will continue to work to deliver even greater benefits and premium experiences to all our travelers and to those who trust us and choose Lifemiles to be part of both their daily lives and their travels,” said Jaime Manso, Vice President of Loyalty and Lifemiles.
As part of its commitment to continuous evolution, Lifemiles has introduced several new member benefits this year, including Magno Status, the highest level of its Elite program, designed exclusively for the program’s most valued members, which offers benefits such as Business Class upgrades on INSIGNIA routes, access to earlier flights, personal assistance from Magno Executive agents at El Dorado International Airport in Bogotá, unlimited lounge access and priority check-in, among other privileges, making the travel experience from start is transformed until the end.
The program also recently opened its domestic and international Diamond VIP lounges at El Dorado International Airport, along with the exclusive INSIGNIA Check-In area, all designed to provide maximum comfort before each flight.
Continuing to receive international recognition at the Freddie Awards shows how important Lifemiles is to users in the region. It is thanks to them that we can win these types of awards and that the program can continue to fulfill its mission: to make every trip an extraordinary experience and to strengthen its position as the largest rewards ecosystem in the region.
