Playa de Palma expands MICE offering with new Aubamar Convention Center | News

The brand new 5* Aubamar Palma Resort has unveiled the Aubamar Convention Center in Playa de Palma, reinforcing Mallorca’s growing appeal as a year-round destination for meetings, incentives, conferences and events.

The newly built venue combines contemporary design with flexible event space and can accommodate up to 270 participants in a theater style or a more intimate board meeting. Located less than ten minutes from Palma Airport and just 300 meters from the beach, the conference center also benefits from its own private entrance, giving delegates direct access to events without having to pass through the hotel’s main reception.

The opening complements Aubamar Palma Resort’s wider collection of meeting rooms, roof terraces and event spaces, in addition to integrated accommodation, wellness facilities and catering services. From executive meetings and incentive groups to large-scale conferences, the resort offers a fully integrated setting for MICE tourism in Mallorca.

The development comes as public/private investment in Mallorca continues to increase premium tourism infrastructure designed to attract higher value visitors outside the traditional summer season, further strengthening the island’s reputation as a leading Mediterranean business events destination. Aubamar Palma Resort, which opened alongside the new Aubamar Convention Center in March 2026, is the latest leap forward in the evolution of one of Britain’s best-loved destinations.

For more information about MICE at Aubamar, visit: https://www.aubamar.com/en/aubamar-mice-services