Cunard hosts the first dedicated family trip for remote workers on board the world’s only ocean liner, Queen Mary 2 | News

Cunard has launched its first dedicated family trip exclusively for remote workers on board the world’s only ocean liner, as it strengthens its commitment to the work-from-home sector.
21 travel agents embarked on the five-night journey aboard the flagship Queen Mary 2 from Southampton on June 5, bound for Le Havre and Cherbourg.
The family trip was part of Cunard’s broader remote workforce strategy, designed to immerse agents in the Cunard experience to deepen understanding of the brand, making it easier for agents to confidently bring that story to life for their clients and become long-term brand ambassadors.

As the world’s only ocean liner, Queen Mary 2 offered agents an immersive introduction to the Cunard experience, combining a rich maritime heritage, iconic locations and a range of dining, entertainment and enrichment experiences.
During the trip, officers were able to experience Cunard’s world-class entertainment, a glamorous gala evening, special dinners, the signature afternoon tea in the Queens Room and a shore experience in Le Havre.
The program also included bespoke training sessions on Cunard’s iconic Grill Suite experience, Queen Anne’s Norwegian Fjords program and a special ‘grow your own business’ workshop in addition to one-on-one support from Cunard’s Business Managers.

The family trip is part of a wider program of activities for remote workers, including exclusive experiences, regional networking events and tailor-made training initiatives.
The strategy is already delivering significant commercial results, including group bookings worth more than £200,000, strengthening Cunard’s position as the preferred luxury cruise partner among key remote worker networks.
David Jones, VP, Global Marketing and EMEA Sales, said: “Home workers are key to helping more guests discover the Cunard experience.
“This special family trip is designed to give agents a real insight into what makes Cunard so distinctive. By experiencing Queen Mary 2 first-hand – from our White Star Service and signature experiences to the unique onboard atmosphere, agents can speak with authenticity and confidence when recommending Cunard to their clients.
“Our ambition is to build a community of passionate Cunard advocates who not only champion our brand, but also feel empowered to grow their own business with us.”
Michelle Tolton, from Personal Travel Agents, part of Your Co-op, who has worked in the travel industry for 38 years, said: “I found the family trip to be an incredibly valuable experience, both personally and professionally. Being able to experience Cunard first-hand really brought the product to life in a way that training alone simply cannot replicate.

“What stood out most was the attention to detail and the sense of heritage and luxury throughout the trip. Experiencing elements such as the dining, entertainment and enrichment program allowed me to speak with much more confidence and authenticity when recommending Cunard to clients.
“As a remote worker, these types of opportunities are extremely useful. They allow me to build real, experience-based knowledge that I can immediately translate into more meaningful conversations with customers. I now feel much better equipped to connect the right customers to the Cunard experience and communicate what truly differentiates the brand.”
Cunard is currently offering a 10% early bird discount on its new 2028/29 voyages booked before June 30, 2026, in addition to low deposits from £50 per person (on selected sailings).
Travel agents interested in future ship visits and training opportunities can register through Cunard’s Shine Rewards Club at ShineRewardsclub.com