2026 Hainan cultural and tourism promotion events held in Hong Kong | News
On June 16, the Hainan 2026 cultural and tourism promotion events were held in Hong Kong under the theme “Sunny Hainan · Heart’s Desire”. Leaders of Hong Kong’s cultural and tourism authorities, heads of industry associations and representatives of key cultural and tourism enterprises from home and abroad met to explore new opportunities for cooperation and draw up a blueprint for the future of the industry.
Liu Xiaoming, Governor of the People’s Government of Hainan Province, and Cheuk Wing-hing, Deputy Chief Secretary for the Administration of the Hong Kong Special Administrative Region Government, attended the events and delivered speeches. During the promotional session, Chen Tiejun, Director of the Ministry of Tourism, Culture, Radio, Television and Sports of Hainan Province, unveiled the “Top Ten Business Cards of Hainan Tourism”, which received enthusiastic responses and positive feedback from various industries in Hong Kong. Participants from Hong Kong unanimously agreed that Hong Kong and Hainan have highly complementary cultural and tourism resources and enormous potential for cooperation.
Since the launch of special customs operations of the Hainan Free Trade Port, its distinctive advantages such as “zero tariffs, low tax rates, simplified tax system” and “tariff exemption for value-added processing” have become more and more prominent. These policies have continuously made Hainan more attractive for businesses and opened wider opportunities for investors and entrepreneurs in Hong Kong.
On the same day, at the ‘Invest in the Free Trade Port, Share New Opportunities’ symposium for Hong Kong Enterprises held in Hong Kong, four cooperation agreements covering high-quality trade, cultural and tourism integration, and regional industrial coordination were formally signed. Hong Kong business representatives showed great interest in deepening their presence in Hainan.
Hainan and Hong Kong share a long history of cooperation, and a steady stream of favorable policies have been introduced in recent years. Since the signing of the Hainan-Hong Kong Cooperation Memorandum in March 2025, bilateral cooperation has accelerated across the board. In 2025, merchandise trade between the two sides amounted to RMB 9.35 billion, more than twice as much as in 2020. A total of 793 new Hong Kong-funded enterprises were established in Hainan, a year-on-year increase of 21.5%. Hainan has also issued offshore RMB bonds in Hong Kong for four consecutive years, with a cumulative total of RMB 18 billion. Currently, there are an average of four direct flights between Hong Kong and Hainan every day, with the fastest travel time of less than two hours, facilitating the rapid rise of the ‘Hainan-Hong Kong Living Circle’.
