YouTube expands Mipcom presence with opening day keynote and workshops

After its debut on Mipcom in 2025, YouTube is doubling its share of the TV event this year.

The company has announced that in addition to returning to Cannes in October, it will also have an expanded presence that it claims is “designed to anchor the platform as a core distribution and monetization pillar for the global entertainment industry.”

YouTube’s enhanced Mipcom offering includes an opening day keynote address by EMEA Vice President Pedro Pina. Throughout the week, Pina will also be joined by Justin Connolly, the global head of YouTube’s global media and sports division, plus his partnership teams and more than ten media partners.

On the show floor, YouTube is enhancing its YouTube View hub and will also host a series of twice-daily workshops and panels tailored to broadcasters, studios, media publishers and creators. The platform is also expanding its footprint to the previous MipJunior weekend and will host a session on building fandoms and scaling premium IP for Gen Z and teens.

“The media landscape is changing rapidly and YouTube is here to help broadcasters and studios grow,” said Pina. “This year, our focus at Mipcom shifts from why media companies should be on YouTube to how exactly they can build a sustainable business on the platform. We want to show them a clear path to distribute and monetize content, driving shared success in the new streaming era.”

Lucy Smith, managing director of Mipcom and MipJunior, added: “Last year marked a generational change for Mipcom, as evidenced by the historic debut of YouTube. Their message to the industry was clear: ‘We only succeed if you do too.’ This year they are backing that up by doubling their presence, bringing their global leadership and providing the practical tools needed to shape the future of entertainment.”