Hard Rock International kicks off the football summer with “All Teams. One Place.” Campaign | News
Hard Rock International today unveiled its “All Teams. One Place.” campaign celebrating this summer’s biggest global football tournament, made possible through a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. The campaign includes Hard Rock properties worldwide and brings fans together through: a global sweepstakes with a special Messi meet-and-greet grand prize and more than 300 additional prizes, including stays at Hard Rock Hotel and Unity loyalty program points*; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger, created in collaboration with the legend himself; new globally-inspired shareable menu items added for a limited time; World Cup countries clothing; and new additions to the Messi retail collection – all part of one legendary line-up.
“This summer unites fans from all over the world in their love for the game and pride for their country,” said Leo Messi. “I’ve always believed that football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – helps fans represent their team and watch the games together.”
“This is the ultimate celebration of the sport and the global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere,” said Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming. “Whether you stay in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoy a Messi Legendary Burger at one of our cafes and select hotels around the world, or compete for a chance to meet Leo himself with our sweepstakes, Hard Rock is home to every fan, every team and every moment of this historic summer.”
To bring the campaign to life, Messi stars in a new commercial, filmed at Seminole Hard Rock Hotel & Casino Hollywood, that captures the passion and global spirit of Hard Rock’s “All Teams. One Place.” celebration.
For more information about Hard Rock’s “All Teams. One Place.” programming, go to hardrock.com/allteamsoneplace.
