Henry Harteveldt at Keynote Caribbean Marketing Conference during Caribbean Week in New York | News

Henry H. Harteveldt, founder and president of Atmosphere Research Group, will deliver the keynote address at the Caribbean Marketing Conference on Wednesday, June 3, 2026. The conference, a key part of the Caribbean Tourism Organization (CTO) Caribbean Week in New York, will be held at the InterContinental New York Times Square in Midtown Manhattan.

Harteveldt, one of the travel industry’s most respected aviation analysts, will conduct research on “Turbulence & Opportunity: Airline Trends and What They Mean for the Caribbean,” examining U.S. and global aviation trends, capacity planning, route strategies, shifts in demand for premium leisure, pressures on airline profitability and how Caribbean destinations can secure stronger air connectivity. With more than 25 years of experience, including marketing and planning roles at Continental Airlines and Fairmont Hotels, and frequent contributors to CNBC, Bloomberg, The New York Times and Reuters, Harteveldt is expected to deliver high-impact market intelligence.

The daylong conference is themed ‘Unified Partnerships, Stronger Nations: Elevating Caribbean Brands in a Competitive World’ and will focus on the critical themes of collaboration, innovation, stronger nation branding, diversified source markets, measurable marketing performance and public-private partnerships. As global competition intensifies and traveler behavior evolves, these areas are becoming increasingly important to the success of Caribbean tourism.

Jacqueline Johnson, president of the CTO Foundation and organizer of the conference, emphasized the strategic importance of the meeting: “This conference comes at a critical time as global competition increases,” said Johnson. “Success in the Caribbean will depend on stronger unity, innovative marketing and bold partnerships that take our brands to the next level and drive sustainable growth across the region.”

Dona Regis-Prosper, Secretary General and CEO of CTO, added: “United partnerships are essential to building stronger countries. This event provides an essential platform for Caribbean leaders to align strategies, address shared challenges and seize new opportunities in an evolving travel landscape.”

CTO Foundation Awards Luncheon
The luncheon will recognize several outstanding contributors, starting with Jill Stone, who will receive the Jean Holder Lifetime Achievement Award for her tireless dedication to building the organization’s web presence and digital infrastructure. Other awards include:

Eusi Skeete, Director (Canada), Barbados Tourism Marketing Inc., for his valued support and contributions to recent initiatives, especially the Rum & Rhythm fundraiser.
Joseph Boschulte, former U.S. Virgin Islands Tourism Commissioner and CEO of The West Indian Company Limited, for continued support of the lunch.
Michele Paige, CEO, Florida-Caribbean Cruise Association, for her recent generous donation to the Foundation.
Dona Regis-Prosper, for her commitment to the Foundation and its mission.
Henry Harteveldt, founder and president of Atmosphere Research Group, and Susan Black, founder and CEO of Wowzitude LLC, for generously sharing their expertise and regularly appearing as conference speakers.
Annette Stowe, for her vital guidance during the Foundation’s recent transition period.

Key themes and highlights
The program will explore core strategic themes including airlift and route development, affinity community marketing, traveler intent data and ROI measurement, nation branding and emerging source markets such as China, India and Africa.

Notable session feature:
Susan Black, on why the next big source market is communities rather than countries.
Bonnie Borkin, senior tourism marketing leader at Sojern, on turning traveler intent into actual bookings.
An executive panel on “The Next Billion Travelers: Winning China, India & Africa Before Your Competitors Do,” moderated by Stephen Richer, tourism marketing manager and global speaker, with panelists NuNu Wako (Founder, Solace Select), Carlisle Vaz (Chairman and CEO, Charson Advisory) and Zhien Yan (China Market Specialist and Director of Tourism).
Michael Holtzman, global communications strategist at UNDP Pegasus Capital Advisors, shares lessons on nation branding from the Olympics, the World Cup and major global destinations.
There will also be a Ministerial Leadership Panel chaired by Rosa Harris, Director of Tourism for the Cayman Islands and Chair of CTO’s Airlift Committee.

The conference, moderated by Joy Jibrilu, CEO of Nassau & Paradise Island Promotion Board, will open with remarks from Johnson and Regis-Prosper, and close with media director Barry Brown, leader of the CTO Foundation.

Caribbean Week in New York runs from June 1 to 5, 2026 and serves as the region’s premier annual gathering in the United States.

The week is supported by the following sponsors:

Platinum Elite: US Virgin Islands

Gold Elite: Antigua and Barbuda, British Virgin Islands

Gold: The Bahamas, St. Kitts

Silver: Global Ports Holding, Grenada, Sandals, SITA

Bronze: Barbados, Sojern, Travel & Adventure Show, Trove Tourism Development Advisors

Contributing Sponsors: Bay Gardens Resorts, Carnival Corporation, Diamonds International, Expedia Group, Sunrise Airways, Travel Unity, TRÈFLE (British Virgin Islands), Virgin Voyages

Regional Nex-Gen Tourism Showcase Partners: Inter-American Development Bank, Royal Caribbean Group Foundation

For more information and registration, visit: caribbeanweek.onecaribbean.org.