Singapore’s RisingJoy reaches 50 platform deals and plans original content
Singapore-based microdrama distributor RisingJoy has signed content licensing deals with more than 50 apps and platforms in more than 30 countries, the company said, as it positions itself for a broader role that includes original production and co-development.
The expansion comes as the microdrama market outside China is expected to reach $4.2 billion this year, according to Media Partners Asia. RisingJoy’s confirmed long-term platform partners include Viu, Kuku TV and IDN App. The company says its selection approach is driven by performance data, with each title expected to demonstrate active audience pull rather than just taking up catalog space.
The catalog contains more than 400 Chinese-language, 200 English-language and 50 Korean titles spanning variety, reality and comedy. Three Chinese flagship productions – ‘Summer Rose’, ‘The Blade of Rouge’ and ‘Good Girl’s Dark Secret’ – have each been viewed more than 1 billion times, while more than 80 other titles will reach 100 million views each by 2025.
“Curation is at the heart of everything we do,” said Cassandra Yang, CEO and co-founder of RisingJoy. “Each title has been chosen because it works: captivating audiences, driving retention and delivering real commercial results. That discipline remains open-ended as we grow, and that’s what attracts the bold, innovative partners we want to work with.”
RisingJoy’s first window for 2026 includes ‘The Doppelganger’, produced by South Korea’s Barunson E&A, and ‘When Fish Swim to the Land’, from China’s NetEase Antelope. The company is developing micro IP with studios in China, Korea, Japan, India and the US and is working with investor and strategic partner Double Vision on original micro formats. In addition to these agreements, the company is pursuing co-production and production partnerships with producers, studios and platforms across all content genres. The catalog also includes AI anime and AI-generated content aimed at the Gen Z audience.
