The Standard, Brussels joins World of Hyatt and expands The Standard’s global loyalty offering | News
Hyatt Hotels Corporation has announced that The Standard, Brussels is officially joining World of Hyatt, Hyatt’s award-winning global loyalty program. The milestone marks an important step in the continued integration of The Standard brand into Hyatt’s global ecosystem, further expanding access to its culturally driven hotels to a growing base of loyalty members around the world. The Standard, Brussels is the first Hyatt hotel in Belgium.
Following the broader integration of The Standard portfolio into Hyatt, the Brussels property represents a new European addition to the program. With this launch, World of Hyatt members can earn and redeem points on nearly the entire Standard portfolio, unlocking the brand’s signature blend of design, nightlife and cultural programming across Hyatt’s global platform.
The first from World of Hyatt in the heart of Brussels
The Standard, Brussels is a dynamic destination for locals and international travelers alike, embodying the brand’s ethos of bold design, vibrant social spaces and a strong connection to the city’s cultural fabric.
Located at the intersection of creativity and community, the hotel features distinctive interiors that reflect Brussels’ evolving creative scene, vibrant food and beverage options rooted in local and global influences, as well as a robust calendar of cultural programming, from music to art and nightlife.
The World of Hyatt integration allows guests to earn and redeem points during their eligible stays, access elite member benefits including complimentary room upgrades and exclusive perks, as well as progress toward tier status and milestone rewards.
Limited-time launch experiences
To celebrate its World of Hyatt debut, The Standard, Brussels is launching two exclusive, limited-time World of Hyatt FIND experiences, with auctions starting at 11 a.m. EST on Friday, May 8, 2026 at World of Hyatt FIND Experiences. Members can bid World of Hyatt Points to win two top experiences, including:
Experience 1: Stay in Brussels, Shop Antwerp: A Belgian Fashion Escape
Step into the world of avant-garde elegance with an exclusive, one-off Belgian fashion outing
Enjoy a two-night stay at The Standard, Brussels, combined with a curated excursion to Antwerp, including a tour of the MoMu Fashion Museum and a private shopping tour and styling session with a $5,000 credit to spend in Antwerp Six designer stores
200,000 American Airlines AAdvantage® bonus miles for your flights
Starting bid: 10,000 World of Hyatt points
General terms and conditions apply; see below for more details
Experience 2: From city to coast: the ultimate standard Europe itinerary
Experience Europe through the Standard brand’s signature lens with a three-part trip through Brussels, London and Ibiza with tailor-made stays and dining
A multi-city escape includes first-class train travel, seamless transfers during the trip and airline miles, allowing the winner to book their own flight to Ibiza at a time that suits them
Whether you’re indulging in world-class cuisine, exploring dynamic local neighborhoods or unwinding by the sea, this is European travel – elevated
The experience includes a total of six nights, with a two-night stay in a Suite Spot in each of The Standard properties (Brussels, London, Ibiza), curated dining experiences in each destination, local transport, a flight from London to Ibiza and first-class train travel from Brussels to London
300,000 American Airlines AAdvantage® bonus miles for your flights
Starting bid: 10,000 World of Hyatt points
Terms and conditions apply, see below for more information
Both experiences can be bid on World of Hyatt FIND Experiences via World of Hyatt points from May 8 to 20, 2026.
These experiences reflect the Standard brand’s long-standing commitment to creating unforgettable moments, now amplified by Hyatt’s global loyalty network.
With nearly all Standard hotels now part of World of Hyatt, the integration enhances the brand’s visibility and offers members more opportunities to participate in its distinctive approach to hospitality in key international destinations.
