IHG Hotels & Resorts expands rewards offering in Germany through PAYBACK partnership | News
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces its partnership with PAYBACK, Germany’s leading consumer loyalty program with more than 35 million customers. The partnership introduces a new way for German guests to earn rewards while staying at one of more than 7,000 IHG hotels worldwide.
The partnership strengthens the value of IHG One Rewards by connecting hotel stays to PAYBACK’s daily rewards ecosystem – one of the most widely used loyalty platforms in Germany. For IHG One Reward members based in Germany, the partnership offers more flexibility and value than just travel rewards. Members can choose how they earn rewards when staying at participating IHG hotels around the world by selecting IHG One Rewards Points or PAYBACK Points as their earning preference in the IHG One Rewards app or on IHG.com. PAYBACK points earned through hotel stays can be redeemed through PAYBACK’s extensive network of retail, supermarket and lifestyle partners.
Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts said: “We are pleased to announce our partnership with PAYBACK, one of Germany’s most trusted loyalty programs. It reinforces the importance of the German market for IHG and allows us to engage German travelers in a more relevant and personalized way. In addition to traditional travel rewards, the partnership delivers added value for guests, increases visibility for our owners and highlights the power of IHG’s master brand in building high-quality, market-oriented partnerships that drive growth.”
Dominik Dommick, Managing Director at PAYBACK adds: “With IHG Hotels & Resorts we gain a strong global partner with many popular brands that perfectly complement our travel offering. At the same time, we demonstrate how powerful our platform is. With PAYBACK we bring together a total of 700 strong brands under one roof and offer more than 35 million customers the right offer, at the right time, through the right channel – now also to guests at IHG’s hotel brands such as InterContinental, Kimpton, Holiday Inn and Garner This enables efficient acquisition of new customers, strong engagement from existing guests and additional booking incentives through personalized campaigns.”
IHG currently operates 190* hotels in Germany and has a further 52 hotels in development.
*Figures as of December 31, 2025
