Elegance takes flight – Lufthansa unveils new uniform | News
Lufthansa is introducing a new uniform for its employees that combines tradition and innovation as it celebrates its 100th anniversary. The new outfits for cockpit, cabin and ground crew were unveiled during a fashion show at the Lufthansa Group’s ‘Hangar One’ visitor and conference center. The design was created in collaboration with many employees from all uniformed departments, who tested all styles for comfort, functionality and durability and provided the design team with valuable feedback on refining the elements. The designs were then brought to life in collaboration with the renowned fashion brand BOSS.
After more than twenty years with the current uniform, Lufthansa is now gradually introducing approximately 40 new and redesigned uniform pieces. The Lufthansa brand colors continue to determine the look: the elegant dark blue and the iconic Lufthansa yellow. A special highlight is a cape for cabin and ground crew that pays tribute to Lufthansa’s history and at the same time symbolizes a look to the future.
The process of jointly designing the outfits lays the foundation for a long-term collaboration between Lufthansa and BOSS. Both brands stand for quality, precision and timeless design – values that are brought to life by BOSS’ strong expertise in customization. This close collaboration underlines a shared ambition to bring both brands’ identities to life for consumers, and to set new standards in quality and style in the premium travel and fashion segments.
Jens Ritter, CEO of Lufthansa Airlines, says: “Our new uniform is much more than just a piece of clothing; it is an expression of our identity and a promise to our guests around the world. It is our calling card and stands for quality, reliability and the unmistakable style that our passengers experience during every journey with Lufthansa.”
James Foster, SVP Global Marketing at HUGO BOSS, added: “Working closely with Lufthansa, we have combined customization expertise with aviation know-how. The new looks represent quality, sustainability and our shared commitment to excellence. We look forward to accompanying Lufthansa in the next chapter of its journey – both in the air and on the ground.”
The new uniform line stands out not only for its timeless design, but also for its thoughtfully designed, resource-efficient concept. Employees can flexibly mix and match new and existing uniform pieces, saving resources while meeting individual preferences.
The rollout of the new outfits will take place in phases, starting in the fourth quarter of 2026. With this step, Lufthansa strengthens its role as a leading premium airline and sends a clear signal of innovation and the modernization of its brand.
