PKFARE Partners with Wano and AirAsia MOVE to Launch Flight + Hotel Packaging | News
PKFARE, a leading global travel wholesaler, today announced the launch of a flight and hotel packaging partnership with Wano, a B2B travel distribution platform, and AirAsia MOVE, a leading online travel agency (OTA) in Asean – both under Capital A’s portfolio of operations. This partnership marks PKFARE’s expansion into hotel packaging services.
Under the partnership, Wano will manage flight distribution and AirAsia MOVE will drive consumer demand, while PKFARE powers the underlying technology infrastructure that integrates inventory, pricing and real-time packaging capabilities into a unified system.
This launch reflects a broader shift in travel behavior, as AI-driven trip planning and more connected travel bookings push travelers away from individual flight and hotel purchases and toward experience-driven packages.
An end-to-end ecosystem for flight and hotel packaging
PKFARE’s entry into the hotel packaging space aims to address this transformation. This partnership between PKFARE, Wano and AirAsia MOVE connects three crucial components of modern travel commerce:
Travel supply and demand signals powered by PKFARE’s hotel inventory and AirAsia’s flight network and promotional ecosystem
B2B packaging and distribution reach, powered by Wano and AirAsia MOVE travel commerce network and over 15 million monthly active users (MAU)
Real-time packaging intelligence, delivered by PKFARE’s technology platform, which dynamically builds and prices packages based on live flight availability and hotel inventory
Together, these capabilities enable a more responsive and demand-driven packaging ecosystem, where travel products are not statically constructed, but continuously optimized based on real market conditions.
Smarter distribution, stronger commercial returns
The partnership aims to provide participating hotels with access to increasing demand that is more targeted and commercially efficient:
Through Wano’s pure B2B distribution model, participating hotels gain access to 16,000 travel agent, corporate and trade partner networks. This allows hotels to unlock new demand streams while complementing rather than competing with their existing booking channels.
The PKFARE, Wano and AirAsia MOVE packaging model is built around AirAsia Airlines’ real flight schedules, route-level demand and airline promotional campaigns. This ensures that hotel deals are positioned within relevant travel streams, rather than being served via broad, non-specific search results.
PKFARE’s packaging engine dynamically builds bundles based on live flight availability and hotel prices, improving competitiveness, improving conversion, and reducing friction between flight and accommodation components.
The PKFARE, Wano and AirAsia MOVE packaging solution enables hotels to respond to airline-driven demand and gives hotels the opportunity to shape demand, optimize occupancy and diversify their distribution mix as part of a broader revenue strategy.
Siew Lee Tan, General Manager of Wano, said: “Our partnership with PKFARE is a strategic move to scale our integrated travel offering. We are evolving beyond seat inventory to build comprehensive travel ecosystems. By integrating flight and hotel packaging through PKFARE, Wano and AirAsia MOVE are not only improving the traveler experience; we are maximizing value across the entire distribution chain.
This packaging solution has a particularly big impact for our hotel partners. By leveraging airline-driven demand instead of generic, fragmented search traffic, we deliver high-intent bookings and superior conversion rates through a more targeted and relevant sales channel.”
Jason Song, CEO of PKFARE, said: “Travel is fundamentally shifting from fragmented bookings to more intelligent, unified travel. Our goal is to build the infrastructure that enables this transformation at scale.
By working with Wano and AirAsia MOVE, we connect airlines’ live inventory and route-level demand signals with hotel supply in real time. Unlike static or pre-packaged bundles, this model allows hotels to participate in packaging with much greater precision, capturing demand that is already targeted while accessing a distribution layer that is more dynamic, measurable and scalable than traditional packaging models.”
The packaging partnership reinforces PKFARE’s long-term commitment to curating more relevant and flexible travel options that respond to changing market demands, while enabling partners to unlock sustainable growth through more diversified and efficient distribution models.
In the future, PKFARE will continue to expand its flight and hotel packaging services with additional airline partners, while also developing new packaging products such as hotel and complementary combinations.
