Hilton and Olive Hospitality sign first 10 Spark by Hilton Hotels in India | News
Hilton and Olive Hospitality today announced the signing of their first ten Spark by Hilton hotels in India, marking a significant milestone in the brand’s growth in the mid-market in India. The signings advance the strategic agreement signed in 2024 to sign and open 150 Spark by Hilton franchise hotels across the country.
The expansion will open across key business and leisure corridors, including Bengaluru, Goa, Jaipur, Nashik, Mathura, Pune, Rajkot and Hyderabad, and reflects Hilton’s strategy to deepen its presence beyond the metros in the country’s next wave of growth cities, where increasing mobility, infrastructure investment and expanding commercial hubs drive continued demand for reliable, branded accommodation at accessible prices.
Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton, said: “This signing demonstrates our belief in India’s vastly untapped mid-market segment and provides us with a great opportunity to bring a broader network of new owners and guests into the Hilton ecosystem. We are targeting a mix of metro and non-metro locations to introduce these hotels that will bring a new level of hospitality to India’s emerging domestic traveler.”
Spark by Hilton hotels in India are characterized by thoughtful simplicity and reliable service. The public areas will feature multi-functional seating, from communal tables to rocking chairs, offering guests plenty of options to eat breakfast, socialize or work throughout the day. Spark by Hilton adds value to the guest experience by offering a complimentary breakfast featuring local produce so guests can fuel up before hitting the road. The brand will also offer a 24-hour retail marketplace for travelers on the go.
Andrew Ling, regional head, focused service and all-suites brands, Asia Pacific, Hilton, said: “Spark by Hilton was created to bring Hilton’s signature reliability to a new generation of travelers who value quality, comfort and consistency at an accessible price point. As the brand takes root in India, our focus is on delivering the core Spark experience of thoughtful simplicity and premium essentials, while meaningfully adapting to local preferences.”
Kahraman Yigit, Co-Founder and CEO of Olive Hospitality, said: “What makes India unique is the diversity of its markets and the need for a model that can scale across these markets without losing consistency. Crossing ten signings is a significant milestone and sets the tone for the growth pace we are building together. With these first signings, we are building a pipeline designed for speed, reliability and long-term owner value. Our approach is focused on enabling efficient conversions, enabling owners to seamlessly can join the brand ecosystem while delivering results, a high-quality experience for guests from day one.”
This signing reinforces Hilton’s growing momentum in India’s mid-market. The partnership with Olive Hospitality builds on Hilton’s broader expansion, including strategic agreements with NILE Hospitality for 75 Hampton by Hilton hotels and Royal Orchid Hotels for an additional 125 Hampton hotels. Together, these agreements and Hilton’s existing pipeline put the company on track to build more than 400 commercial hotels in India in the coming years.
Spark by Hilton hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 different hotel brands. Hilton Honors members who book directly through Hilton’s preferred channels have access to immediate benefits, including flexible points and cash payment options, exclusive member discounts and free standard Wi-Fi. Members also benefit from popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and digital key.
