Phocuswright unveils Phocuswright Europe 2026 program | News
Phocuswright today announced the program for Phocuswright Europe 2026, highlighting a curated agenda shaped by the priorities, pressures and opportunities that define the travel industry today.
Designed for senior leaders in the global travel ecosystem, the conference will bring together executives, innovators and strategists to exchange perspectives, challenge assumptions and join the conversations shaping the future of travel.
From the CEOs redefining travel distribution to the technologists advancing AI, payments and personalization, the program reflects a rapidly evolving landscape where collaboration and informed decision-making are more important than ever.
“Travel is at a moment where experimentation is accelerating, but so is the need for clarity,” said Pete Comeau, Managing Director at Phocuswright. “This year’s program focuses on the real work companies are doing with technology – from AI and agentic commerce to identity and loyalty – creating a space for leaders to compare approaches, learn from each other and move forward with more confidence. The pace of change is creating a natural inflection point for the sector, and Phocuswright Europe is where executives come to find the signals that help them benchmark, recalibrate and act.”
The Phocuswright Europe 2026 program includes:
Top executives from across the travel ecosystem, including leaders from Trip.com, Thayer Investment Partners, Microsoft, Amadeus, Hostelworld and more
In-depth one-on-one interviews with senior executives such as James Waters, Chief Business Officer at Booking.com, and Dara Brady, Chief Marketing Officer at Ryanair
High-impact panels and discussions on critical industry topics including:
The rise of agent trafficking and its implications for travel
The growing influence of social and creator-driven demand
The evolution of loyalty as personalization, payments and platforms converge
Digital identity, trust and privacy in an AI-driven environment
Overtourism, sustainability and destination strategy
Phocuswright research sessions providing new insights into European consumers, startups and tours and activities
Interactive sessions and case studies focused on practical application and implementation
In addition to on-stage programming, Phocuswright Europe is known for fostering meaningful connections between decision makers, giving participants the opportunity to connect directly with colleagues, partners and competitors.
As the industry continues to navigate rapid technological change and evolving consumer expectations, the conference serves as a crucial forum for leaders to share strategies, evaluate emerging trends and identify opportunities for growth.
Phocuswright Europe 2026 takes place in Barcelona and brings together a global audience of travel managers and innovators.
For the full program and more information, visit: https://www.phocuswrighteurope.com/Program/All-Sessions
