Meliá Hotels International makes strategic debut in Tunisia with development plan for 3,000 rooms | News
Meliá Hotels International, Spain’s leading hotel company with 70 years of experience in the leisure segment, strengthens its position in the Mediterranean with the announcement of its official entry into Tunisia. Through a strategic alliance with Management Hospitality Group (MHG), the company will operate five new properties that will be gradually added to its portfolio, with the ambitious goal of reaching 3,000 rooms in the destination by 2030. This expansion will start this year with the opening of a resort under the Meliá Hotels & Resorts brand in Mahdia. The property will offer 307 rooms and is located in one of the most exclusive coastal areas in the country.
Following this initial opening, the growth plan includes the addition of a further four hotels between 2027 and 2029 in the key destinations of Tabarka, Monastir, Djerba and Tunis City. Designed primarily as resorts and tailored to different traveler profiles, these projects will help raise the country’s hospitality standards and bring an enhanced holiday experience to the destination through the Sol, Meliá Hotels & Resorts and Gran Meliá brands. A strategic partner with local DNA For this market introduction, Meliá relies on the power of Management Hospitality Group (MHG), a platform specialized in the development, management and operation of hotel facilities in Mediterranean tourist destinations, especially in North Africa, which is part of a joint venture between AllianceOne Group and Reizen 2000.
This strategic alliance combines the company’s global expertise with MHG’s deep knowledge of the Tunisian market and its established operational network in distribution and tour activities, creating strong synergies that increase commercial capabilities, unlock new opportunities and contribute to the sustainable development and positioning of the destination.
The partnership model is based on repositioning existing assets through strategic investments that will bring the hotels up to international standards of Meliá Hotels International and its brands. This will optimize profitability and increase their appeal in key international source markets, especially in Europe. According to Gabriel Escarrer, Chairman and CEO of Meliá Hotels International: “Our entry into Tunisia marks a strategic step in the growth of Meliá Hotels International in the Mediterranean and North Africa.
We believe in destinations with great transformation potential, where we can contribute our expertise in hotel repositioning. Together with first-class partners such as MHG, we want to support the development of a tourism offer with greater added value, in line with evolving trends in quality, sustainability and destination diversification. “Meliá Hotels International enters Tunisia at a time of structural growth for the country’s tourism sector, which already welcomes more than 11 million visitors per year and is moving towards a more diversified and quality-oriented model. With its arrival in the destination, the company strengthens its growth strategy across the Mediterranean leisure axis and confirms its commitment to sustainable development.” tourism development and long-term value creation through strategic partnerships and efficient management models
