Blue Flag Capital Expands National Footprint with Four New Design-Forward Hotels Debuting Summer 26 | News
Blue Flag Capital, the renowned Boston-based investment firm, announces a transformative year of growth with a significant portfolio expansion, doubling its footprint with the addition of four new, highly anticipated properties with confirmed opening dates, all set to debut in summer 2026. The new openings include Faraway Jackson Hole, Faraway Sag Harbor, Hotel Corduroy in Montauk and Oyster Estate in Greenport. Known for its celebrated collection of hotels on Nantucket and Martha’s Vineyard, the expansion strengthens Blue Flag’s position as a design-forward hospitality group focused on long-term management of beloved historic properties, thoughtful restoration, a strong sense of place and culture-led, community-driven experiences in iconic leisure destinations.
The milestone year also marks Faraway’s expansion into the American West and a deeper involvement in Jackson Hole. Following Blue Flag’s 2023 acquisition of Snake River Lodge & Spa and the neighboring Alpenhof Lodge, two beloved properties at the base of Teton Mountain, Blue Flag has been actively operating and repositioning the hotels as part of the long-term vision for the destination. This summer, the former Snake River Lodge & Spa will be transformed into the new Faraway Jackson Hole, while Alpenhof Lodge will temporarily close in April 2026 and reopen in 2028 to introduce a new chapter that harkens back to its early luxury roots. Together, the properties anchor Blue Flag’s growing presence in Teton Village, strengthening its commitment to historic hotel management while introducing signature design-driven hospitality to a new generation of travelers.
In addition to Jackson Hole, Faraway is deepening its presence along the East Coast with the transformation of historic Baron’s Cove into Faraway Sag Harbor. A natural next chapter in Blue Flag’s coastal story, the 67-room property is being reimagined as an elegant complex designed to feel collected over time. Blue Flag’s growing collection also includes the new luxury beachside retreat, Hotel Corduroy in Montauk, and Oyster Estate, a boutique hotel that draws inspiration from the nautical history of its location in downtown Greenport, NY. The expansion underlines the company’s commitment to acquiring and developing highly differentiated lifestyle hotels with a bold design identity, compelling food and beverage concepts and the operational infrastructure to be a key player in competitive and sought-after travel markets.
Founded with the mission to rediscover the soul of hospitality, Blue Flag combines strategic real estate management with compelling brand creation, supported by distinctive design, sensory guest experiences and operational expertise through in-house management company Collared Martin Hospitality. The brand’s current established operating properties include Faraway Martha’s Vineyard, Faraway Nantucket, along with Beachside Hotel, Blue Iris, Brass Lantern and Life House Nantucket.
“Hospitality is at its best when it connects deeply with guests and the communities around them,” said Jason Brown, co-founder and CEO of Blue Flag Capital. “For us, honoring historic properties goes far beyond preserving beautiful buildings; it’s about honoring the people, traditions and hospitality that make these places so meaningful. As our portfolio continues to grow, our mission remains the same: to carefully manage these properties and help restore the soul of these remarkable destinations for both travelers and the communities around them.”
Openings summer 2026
Hotel Corduroy | Montauk, NY – Boasting a prime location on the edge of Montauk, Hotel Corduroy is a boutique hotel redesigned for today’s modern traveler. Offering a sophisticated interpretation of Montauk’s surfing heritage, the East End Escape offers 29 modernly appointed rooms with custom design accents spread across three buildings, a private beach and an expansive central lawn for relaxation. Opening early May 2026, room bookings are available online.
Distant Sag Harbor | Sag Harbor, NY – Located on the Hamptons waterfront, Faraway Sag Harbor is an intimate 67-room boutique hotel rooted in maritime history and whaling heritage, featuring layered coastal interiors. The hotel’s waterfront restaurant, Zagara, brings Amalfi Coast-inspired seafood and flavors from the coast to the edge of the harbour, complementing the hotel’s overall vibrant food and beverage programme, including a ground floor bar and lounge. The property offers residential-style rooms, a pool and terrace, and intimate common areas that epitomize the Sag Harbor harborside lifestyle. Opening early June 2026, room bookings are available online.
Distant Jackson Hole | Jackson Hole, WY – Faraway Jackson Hole expands Blue Flag’s geographic reach west, debuting as the first non-coastal area, bringing a contemporary mountain aesthetic to one of the country’s top year-round destinations. Located in Teton Village, the hotel features 90 rooms and suites and 48 residences. It features a warm, natural interior and extensive views of the Alps. Adjacent to a lobby lounge with a wood-burning fireplace, Sure Hand, the hotel’s restaurant, serves seasonal cuisine and craft cocktails inspired by local Wyoming spirit and ingredients. Key amenities include a year-round indoor/outdoor pool, hot tub, sauna and direct access to the ski slopes, providing a refined base camp experience. Faraway Jackson Hole is located in close proximity to Grand Teton and Yellowstone National Parks, putting summer’s hiking, wildlife and outdoor adventures at guests’ fingertips. A second phase, planned for 2028, will include expanded guestrooms, a signature restaurant and dedicated meeting and events space. Opening early June 2026, room bookings are available online.
Oyster estate | Greenport, NY – Oyster Estate, a redesigned 34-room boutique hotel in the heart of Greenport Village, brings a bold, design-focused identity to the North Fork, inspired by both the historic harbor and surrounding farms and vineyards. At its center is a newly built swimming pool and courtyard patio that serves as the focal point and social hub of the property, complemented by Fortune Favors, a lively cocktail bar and on-site dining option. Additional amenities include a gym and dedicated meeting room, making the hotel one of the most thoughtfully appointed boutique offerings in the village. Opening September 2026, more information will follow.
“We are incredibly excited to bring Faraway west to Jackson Hole, one of the country’s most iconic year-round leisure destinations,” said Brad Guidi, co-founder and CDO of Blue Flag Capital. “Similarly, the expansion across Long Island felt like a natural progression from Nantucket and Martha’s Vineyard. These are legacy markets with sustained demand, and we believe there is room for design-forward hotels that feel deeply connected to their surroundings. We collaborated with celebrated collaborators in the design space, including interior design firms Ward + Gray, Jenny Bukovec Studio, ISLYN Studio and architects Workshop/APD, in these four openings to deliver a product that is elevated, welcoming and intentionally designed to meet new, bringing unique experiences to each market, while honoring local character and culture.”
The addition of Jackson Hole and its substantial presence on Long Island represent a meaningful next chapter for Blue Flag, Collared Martin and the Faraway brand, which has plans for international expansion in the near future. With four openings in one season and continued strategic acquisitions underway, Blue Flag is quickly emerging as a distinctive new brand in lifestyle hospitality, combining meaningful real estate investments, a clear brand vision, commitment to exceptional hospitality and enriched guest experiences in the communities and destinations they serve. As the company grows, its mission remains clear: to provide meaningful experiences and restore the soul of these remarkable properties for travelers and the communities that surround them.
