WordPress.com now lets AI agents write and publish posts, and more

Web hosting platform WordPress.com is embracing AI agents, a decision that could change the face of the internet. The company announced on Friday that it will now enable AI agents to compose, edit, and publish content on customer websites, as well as manage comments, update and correct metadata, and organize content with tags and categories.

All this is controlled through an interface where the website owner explains what he wants to do using natural language commands.

With these new capabilities, websites can be created and managed almost entirely through AI agents controlled by humans. This lowers the threshold for setting up and maintaining websites; it could also contribute to filling the Internet with content that is no longer written by humans, but by machines.

As a publishing platform, WordPress powers over 43% of all websites on the internet. The hosted version on WordPress.com represents only a small part of that total. Yet the network of websites has a significant footprint, with 20 billion page views and 409 million unique visitors per month.

The new AI capabilities follow the introduction of MCP support on WordPress.com last fall. MCP, or Model Context Protocol, is a newer standard that allows applications to provide context to large language models (LLMs). WordPress.com’s MCP support allows AI assistants to connect to the platform to give customers insights into their site’s content, settings, and analytics from their favorite AI app, such as Claude Desktop, Cursor, VS Code, or others.

Now WordPress.com will enable AI agents to not only read site content, but also create posts, landing pages, information pages, and make structural changes.

At launch, the AI ​​agents will also be able to approve, reply to, and clean comments; create, rename, and restructure categories and tags across the site; and correct alt text, captions, and titles to improve site SEO. These and other changes are all tracked through the site’s activity log, the company notes.

Customers can write drafts that their AI agent can publish, tag, and categorize, along with a meta description. But they can choose to have their AI agent create a post or page by describing what they want to publish. The company says all changes require user approval, and messages written by AI are saved as drafts by default.

Even with these limitations, the expanded capabilities could significantly speed up the creation of websites where people don’t create much of the content.

The company also notes that the AI ​​agent can search the site’s theme and design before starting to create content, so it understands how to use the same colors, fonts, spacing, and block patterns.

To enable the new functionality on their account, WordPress.com customers go to wordpress.com/mcpand then enable the capabilities they want to use. They can then connect to their favorite AI client, such as Claude, Cursor, ChatGPT or whatever other MCP compatible tool and start creating.

While there will likely be concerns about what this means for the state of content on the internet, it’s worth noting that AI-written posts can give human readers insight into how these models write and communicate. Meta recently created a social network called Moltbook, where AI agents could post messages, reply, and connect with each other. Anthropic has also experimented with renting out an AI blog, under human supervision.