Cinnabon cuts ties with ‘Bachelorette’ amid Taylor Frankie Paul drama

Cinnabon has ended its partnership with “The Bachelorette” and “The Secret Lives of Mormon Wives” in light of allegations of domestic violence between reality star Taylor Frankie Paul and her ex-boyfriend Dakota Mortensen.

“Cinnabon has made the decision to end its partnership with ‘The Bachelorette’ and ‘The Secret Lives of Mormon Wives,’” a company spokesperson said. Entertainment weekly on Tuesday. “Recent developments and allegations surrounding the lead cast member have caused us to reassess this partnership as it no longer aligns with our brand values.”

A source said Variety that Draper City, Utah police are investigating Paul and Mortensen’s allegations following a recent incident. Season 5 of “The Secret Lives of Mormon Wives” has been paused due to the investigation. The hiatus will likely be relatively short, the source added, and production is expected to resume soon with little impact on Season 5’s release timeline.

On March 9 Cinnabon revealed a new Swirled Soda, which was “inspired by the viral drink trend popularized” by the cast of “Mormon Wives.” The company had cup covers and packaging themed around “The Bachelorette” and “Mormon Wives.”

Paul has led the cast of “The Secret Lives of Mormon Wives” since its debut in 2024. She also stars in season 22 of “The Bachelorette,” which debuts March 22 on ABC and is currently in New York City to promote the season ahead of a premiere event in Los Angeles this weekend. The investigation does not impact the release schedule or promotional campaign for “The Bachelorette.”

This is not the first time Paul and Mortensen have had such a dispute. In season 1 of “The Secret Lives of Mormon Wives,” Paul was arrested for allegedly hitting, choking and throwing metal chairs at Mortensen, with one of the chairs allegedly hitting one of her children from a previous relationship. She pleaded guilty to one count of aggravated assault. Charges of domestic violence in the presence of a child, child abuse and criminal mischief were dismissed. Paul’s arrest and probation caused major delays in filming between the first and second episodes of Season 1 of “Mormon Wives.”