Civitatis strengthens its presence in Latin America with a new network of strategic hubs | News
Civitatis, the world’s leading platform for tours and excursions in Spanish and Portuguese, has announced the implementation of a new operational architecture in Latin America. This ambitious restructuring is a response to the consolidation of Latin America as one of the fastest growing tourism markets in the world.
Civitatis aims to capitalize on record air connections across the continent and the surge in digital consumption to transform a historically fragmented sector into a curated offering of experiences. According to recent industry data*, the experience market is expected to grow at a compound annual rate of 8%, outpacing the broader travel industry, which is expected to grow at around 5%. In this context, Latin America emerges as an important region, with a pace of expansion comparable to that of Asian markets.
The company will operate through three strategic macro hubs that will serve as regional growth engines: the Mexico Hub, focused on North and Central America; the Brazilian hub, dedicated to the Portuguese-speaking market; and the Buenos Aires hub, from which the rest of South America will be managed.
“Latin America is our top strategic priority and the second fastest growing tourism region in the world. Our new hub structure is designed to optimize operations, deepen alliances and scale our presence across the continent to create perfect memories for every traveler,” said Andrés Spitzer, CEO of Civitatis.
A unified structure for regional leadership
This new structure is designed to manage a business volume that already plays a key role in supporting the 1.2 million travelers who book through Civitatis every month worldwide. With the aim of keeping growth above 30% by 2026, the new operational hubs will optimize operations in key markets.
To ensure the success of this rollout, the company has established a regional leadership team responsible for coordinating B2B business development and institutional relationships from their respective operations centers. The structure includes Juan Rossello, who leads the Central American and North American markets from Mexico; Alexandre Oliveira, head of Brazil; and Nicolás Posse, based in Buenos Aires, oversees South America (excluding Brazil) and provides strategic presence and consistent execution across the region.
