Andy Yeatman of Miraculous Corp. hosts the Mipjunior Keynote

Mipjunior will spotlight the blockbuster Miraculous franchise with a keynote hosted by Andy Yeatman, the recently appointed CEO of U.S. and global operations for Miraculous Corp.

The new banner, Miraculous Corp, is a joint venture between Mediawan, the European production and distribution group led by Pierre-Antoine Capton, and Zag, the animation studio behind “Miraculous,” founded by Jeremy Zag. The outfit was created to oversee expansion plans for the franchise.

During the keynote, Yeatman will share the ambitions and perspectives on Miraculous Corp and reveal more details about the global strategy, including a preview of the new line-up, including TV movies, spin-off series, feature films and new characters.

The session, scheduled for October 19, will be part of Mipjunior’s program titled ‘Expand Your Playground’, which will address the challenges facing the sector as well as monetization across all screens.

The keynote marks the first speaking appearance for Yeatman since his appointment in June, having previously served as head of Moonbug USA. Yeatman also previously founded and led Netflix’s Kids’ Content division following a successful stint at Walt Disney Studios.

“Miraculous: Tales of Ladybug & Cat Noir,” created by Thomas Astruc, Nathanaël Bronn and Jeremy Zag, has played in 150 territories since its debut in 2015 on various streaming and linear platforms such as Globo in Brazil and TF1 in France and Disney Channel , Disney+ and Netflix worldwide, where it ranks as the number one animated series for non-preschoolers. Co-produced by Zag and Mediawan Kids & Family, the French animation sensation has so far five seasons, three TV movies and one feature film, ‘Miraculous, The Movie’, which is one of the most watched French animated films in the world.

The superhero film was released theatrically in select countries in the summer of 2023, reaching number one in France and Germany, and on Netflix worldwide, racking up more than 35 million views in its first month. The fourth TV movie and season 6 will soon air worldwide. Season 7 of the series has already been announced, along with a second feature film.

Miraculous’ digital footprint has more than 40 billion views on YouTube and 33 million subscribers on its 17 official channels, as well as more than 702 million views on TikTok. According to Miraculous Corp. retail sales worldwide have surpassed $1.5 billion.

“The Kids business is where original thinking and forward-looking strategies begin and a Mipjunior keynote is the platform for leaders to share such thinking with their global colleagues,” said Lucy Smith, managing director of Mipjunior and Mipcom Cannes. Smith praised Yeatman as “one of the most respected and insightful minds in the Kids business.”

Yeatman says he has “been a fan of the Miraculous franchise since the beginning.” “As we approach its 10th anniversary, I am proud to present our ambitions and the strategy we are implementing with Miraculous Corp to further expand this exceptional franchise with new heroes, villains and adventures.”