LXR Hotels & Resorts debuts in Australia with new signing in South East Queensland | News

Hilton has announced the signing of an iconic Gold Coast hotel with Islander Hotel Trading Pty Ltd. The property will introduce LXR Hotels & Resorts to Australia in early 2027 following a renovation. The new hotel marks a major milestone in Hilton’s expansion in Australia, bringing LXR Hotels & Resorts personal, tailored service and a timeless quest for adventure to the coasts of South East Queensland.

“The Gold Coast provides an ideal setting for LXR’s distinctive approach to luxury, where place, design and experience are deeply connected. The property occupies one of the most attractive positions along the city’s key coastal corridors and will introduce LXR’s independent spirit to the Australian market. We are proud to be working with our partners to bring this exceptional destination to life and further expand Hilton’s presence in one of the region’s most dynamic resort markets,” said Tushar Raniga, Managing Director Development, Australasia, Hilton.

Launching in 2027 under the LXR brand, previously known as Palazzo Versace and currently operating as The Imperial Hotel, the hotel will feature 200 rooms with a striking mix of grand neoclassical architecture and Italian-inspired interiors, giving guests direct access to the Gold Coast Broadwater and proximity to major attractions including Marina Mirage.

As the brand’s first Australian hotel, this hotel will be a natural addition to LXR Hotels & Resorts’ carefully selected collection. Each LXR property celebrates the unique heritage and essence of the location to deliver truly unique experiences. Guests will discover tailor-made service, captivating design and immersive cultural experiences in Australia’s premier leisure destination.

LXR Hotels & Resorts has 36 hotels in operation or in the pipeline worldwide. The brand recently celebrated the opening of Cameo Beverly Hills and its first entry into France with the opening of Sax Paris, and will open another highly anticipated property in Greece alongside The Den in India later this year with Sandblu Santorini. Over the next three years, the brand will continue to expand across Asia Pacific to sought-after destinations such as Niseko, Phuket and Da Nang, building on the success of ROKU KYOTO – the brand’s first Forbes Travel Guide five-star hotel – and Umana Bali.

“The arrival of LXR Hotels & Resorts to the Gold Coast marks a significant step in the evolution of Australia’s luxury hotel offering. This hotel will meet the growing needs of a more discerning traveler who seeks exceptional quality, yet wants experiences that are authentic, personal and deeply connected to place. LXR Hotels and Resorts is a collection of hotels that strike the balance between refined luxury and local character, and the Gold Coast is the perfect example, a destination defined by energy, nature and adventure. Guests will discovering a luxury experience that feels both elevated and unmistakably local, while embracing the sense of discovery that defines every LXR stay,” said Candice D’Cruz, vice president, Luxury Brands, Asia Pacific.

“As the proud owners of the former Palazzo Versace Gold Coast, we are honored to partner with Hilton to introduce Australia’s first luxury brand, LXR Hotels & Resorts. This transformation represents a new chapter for the property – one that respectfully preserves the hotel’s iconic design heritage while elevating it through an extensive renovation. Together, we are committed to delivering a reimagined luxury experience that combines timeless elegance with an elevated sense of place, service and sophistication, setting a new benchmark. is set for the Gold Coast Coast,” said Li Xu, director of Islander Hotel Trading Pty Ltd.

LXR Hotels & Resorts will join Hilton’s growing collection portfolio in Australia alongside Curio Collection by Hilton and Tapestry Collection by Hilton, further strengthening the company’s presence in luxury and lifestyle and offering guests a wider range of distinctive, locally inspired stays across the country.

The hotel will be part of Hilton Honors, the award-winning loyalty program for Hilton’s 26 different hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose virtually any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.