Six Senses marks its London debut with a historic opening at The Whiteley | News
Six Senses, part of IHG Hotels & Resorts’ Luxury & Lifestyle portfolio, has unveiled its first property in the UK. Six Senses London is breathing new life into the former Whiteley’s department store on Queensway, becoming a cornerstone of the brand’s emerging collection of urban properties that introduce a different rhythm to city life. It follows Six Senses Rome and Six Senses Kyoto, with further openings to follow in the coming years.
This period of deliberate and purposeful growth, led by IHG, demonstrates that Six Senses’ core DNA can be authentically replicated across locations. Whether on sun-drenched islands, high in the mountains or now in the heart of vibrant cities, guests can realign and reconnect while enjoying the brand’s signature emotional hospitality, grounded in wellbeing, sustainability and artisanal experiences.
Neil Palmer, Chief Operating Officer of Six Senses said: “This intentional next step perfectly reflects the thoughtful path of Six Senses’ commitment to the needs of modern luxury travelers. By bringing Six Senses’ core vision of reconnection to cosmopolitan cities like Rome, Kyoto and now London, we are creating urban sanctuaries. These are places and spaces designed for shorter stays and modern living that help guests feel good every day. No longer just on a fleeting holiday, but also on home soil. While Six Senses resorts offer immersive, nature-inspired experiences, our urban locations infuse this same vision with the energy of urban environments. This is exactly what we do at Six Senses London: breathing new life into a once sleeping giant at The Whiteley. Here, wellbeing is woven into everyday life, curiosity is celebrated and like-minded communities come together to connect and grow.
Six Senses London occupies a full quarter of The Whiteley mixed-use development, located just a stone’s throw from the tranquility of Hyde Park and the color of Notting Hill. Within these walls are now living spaces designed to harmonize with the building’s Art Deco heritage. Each environment is intended to revive, surprise and change perspectives, responding to light and movement, while supporting biodiversity through green roofs and seasonal perennials to attract pollinators and weave nature into the fabric of the city. Spaces created by AvroKO in collaboration with EPR Architects include 109 bedrooms and suites, many with private terraces, and 14 Six Senses-branded residences. The modern British cuisine of Whiteley’s Kitchen, Bar and Café celebrates simple pleasures in what will become a constant in the area.
The Six Senses spa in London, a 2,300 square meter wellness center, captures the different energies of city life in one continuous flow between movement and stillness in a balanced and restorative environment. Highlights include London’s first hotel magnesium pool, a 20-metre indoor pool, cryotherapy, flotation and recovery rooms, a longevity clinic and the Alchemy Bar, fitness center and Biohack Recovery Lounge, a state-of-the-art space dedicated to performance and longevity.
Six Senses London also features the first-ever Six Senses Place – a new private members concept where the Six Senses lifestyle meets the rhythm of the city with a beautiful ecosystem designed to encourage reconnection, community and high-tech wellbeing.
General Manager Nick Yarnell continues his journey at Six Senses following previous roles as General Manager for Six Senses Douro Valley and Regional General Manager for all European properties. He said: “We’ve designed Six Senses London to make you feel effortlessly welcome, meeting guests at their own pace or gently guiding them into another. Shaped by that ethos and the building’s rich history, everything we do, from the restaurant and bar to the spa and rooms, is rooted in connection. Whether your visit is short or you’re settling in, we want you to experience a real sense of being part of the neighborhood and community around you, with joy and care at the heart of this everything.”
With its unique homes, shops and amenities, The Whiteley represents a complete reinterpretation of a historic address of epic scale and proportions. The opening of Six Senses London here reflects a deep collaboration and shared commitment between IHG, CC Land Holdings Ltd., Valouran and Gruppo Statuto.
Dickie Wong, Vice Chairman of CC Land Holdings Ltd., joint venture investment partner responsible for The Whiteley, added: “This moment marks an exciting evolution in London’s luxury hotel space, reflecting years of thoughtful work behind the scenes. Once London’s first department store, The Whiteley carries an immense historical and community legacy, and the opening of Six Senses London represents a milestone in the building’s re-evaluation as a landmark residential and hospitality destination. We are honored to breathe new life into this iconic building and look forward to the long-term impact it will have on the neighborhood and surrounding community, leaving a meaningful impact on West London and elevating Queensway to the international stage.”
The opening of Six Senses London adds to IHG’s industry-leading Luxury & Lifestyle portfolio. Since acquiring the Six Senses brand in 2019, IHG has carefully sought new opportunities to expand the brand’s presence around the world. There are now 27 Six Senses open in 20 countries, with some major signings in 2024 and 2025 in Portugal, Japan and Bangkok, Thailand.
Six Senses London will be open from March 1, 2026. Reservations can be made via sixsenses.com. For questions about joining Six Senses Place, visit sixsensesplace.com.
