The Pavilions Hotels & Resorts Appoints New Chief Marketing Officer Tom Thrussell | News
Boutique hotel brand The Pavilions Hotels & Resorts, whose collection includes distinctive boutique and luxury hotels, is pleased to announce the appointment of Tom Thrussell as Chief Marketing Officer. Tom will begin his role on February 1, 2026 and will be based in Bangkok, Thailand. He brings a wealth of experience, as well as a proven track record of building and managing multiple iconic brands across the travel, hospitality and financial services industries.
In this newly defined role, Thrussell will lead the group’s marketing, brand and communications strategies, leveraging his extensive knowledge to drive growth, enhance digital positioning and strengthen its presence in the luxury hospitality sector in a rapidly changing global landscape. He will oversee the existing portfolio, including award-winning properties in Asia and Europe; as well as the brand’s continued expansion, including the upcoming opening of The First Cortina, by The Pavilions in the Italian Dolomites later this year.
With 20 years of experience driving growth across markets and sectors, Thrussell held key positions at brands including Maybourne and American Express in London before moving to Thailand in 2015. As a member of the Centara Hotels and Resorts executive team, Thrussell successfully implemented brand strategy, digital marketing and transformation, PR management, business development and customer relationship management initiatives.
“As we continue to elevate The Pavilions Hotels & Resorts brand and pioneer the future of luxury and genuine hospitality, Tom’s expertise will be invaluable in further strengthening our market position; curating and telling our unique stories; and attracting guests who will become lifelong advocates,” said Florence Wong, Chief Executive Officer of The Pavilions Hotels & Resorts. “I am confident that his leadership and collaborative approach will inspire us all and unlock incredible new possibilities. I am thrilled to welcome Tom to the team and look forward to the journey ahead.”
Commenting on his appointment, Tom said: “I am delighted to have joined The Pavilions Hotels & Resorts at a decisive period in the group’s development. Leveraging my experience in both Asia and Europe, I look forward to helping steer the group to new horizons, taking the brand to the next level and bringing a new creative perspective to further strengthen the portfolio and its unique hotels.”
The Pavilions Hotels & Resorts is a collection of unique and elegantly designed boutique and luxury hotels across Europe and Asia, from tropical sanctuaries in idyllic locations such as Phuket, Bali and the Himalayas to inner-city retreats, including a trio of sophisticated hotels in Rome. Offering an unforgettable level of service and personal touches every step of the way, each stay is designed to inspire, transform and immerse guests in local culture through unique, curated journeys.
