The Barceló Hotel Group opens its first branch of Royal Hideaway Hotels & Resorts in Morocco | News

The Barceló Hotel Group continues to expand its presence in Morocco, where it already has nine properties in six cities. The grand opening of Royal Hideaway Casablanca took place on December 18, marking the arrival of the Royal Hideaway Hotels & Resorts brand in the country and the African continent.
An urban oasis in the heart of Casablanca
Designed as a five-star hotel, Royal Hideaway Casablanca offers a hospitality concept that combines business and leisure travel in a fantastic urban environment. The establishment reflects Royal Hideaway Hotels & Resorts’ distinctive focus, based on discreet excellence, attention to detail and an authentic connection to the destination.
Inspired by the architecture, art and cosmopolitan nature of Casablanca, the hotel design reflects the local identity and contemporary vision through materials, textures and spaces carefully designed to engage with history and the city. Each area is designed to convey the cultural impulse of Casablanca through a simple and timeless aesthetic that blends Moroccan craftsmanship with contemporary lines and architectural solutions created for better light, spaciousness and interactions with the environment. The interior design accompanies the guest experience throughout the stay, reinforcing the sense of interconnected spaces and the urban character of this five-star hotel.
Royal Hideaway Casablanca has 310 rooms and suites, ranging from Deluxe Rooms to the Presidential Suite, for a relaxing experience in line with an urban lifestyle. Each residence is configured as a personal space that combines fine materials and local craftsmanship.
Thanks to its strategic location just a few minutes from Casablanca city center, the hotel is close to some of the city’s main attractions, such as the Hassan II Mosque, Ain Diab Beach, La Corniche district and Casablanca Finance City, Casablanca’s main financial center.
Good food that brings people together
Royal Hideaway Casablanca’s cuisine represents one of the hotel’s experience pillars and a meeting point between cultures. Through a careful selection of spaces and concepts, the eateries combine Moroccan and Mediterranean culinary traditions with international influences, resulting in contemporary cuisine that showcases ingredients, technique and the identity of the destination. As a result, the restaurants are suitable for different times during the day and for a range of applications, from business meetings to social and recreational events. This approach reinforces Royal Hideaway Casablanca’s role as a prime location in the city’s social scene, open to guests and locals alike.
The concept consists of various restaurants and bars that have been carefully selected to shape the culinary experience in the hotel. Azurita is known for its 100% local essence. The menu pays tribute to Moroccan and Mediterranean culinary traditions through dishes that combine technique, ingredients and a contemporary interpretation of the two cuisines. Luminà Restaurant offers international cuisine and cooking shows that bring guests closer to the flavors and rituals of local cuisine.
The tour continues at Club des Athlètes, whose social character combines sports broadcasts, cocktails and casual dining for casual gatherings. The experience concludes with Cocoa Café – inspired by Parisian cafés – a place for breakfast or aperitif and everything in between, and ends at Al-Manara Rooftop, where fusion cuisine, signature mixology and music come together in a space with city and ocean views.
Wellness, meetings and spaces for every occasion
The hotel also features a wellness area, an important part of the hotel experience, including a traditional hammam, massage cabins, beauty treatments and a full gym. These spaces are designed to accompany guests during their stay, offering moments of personal care and relaxation in the heart of the city.
This versatile hotel philosophy also applies to the business segment, thanks to an extensive space for meetings and events. Royal Hideaway Casablanca has seven modular rooms and an auditorium that are naturally integrated with the rest of the hotel, underscoring the hotel’s reputation as a leader in the city’s MICE segment.
Royal Experiences, the best way to discover a destination
The experiences at Royal Hideaway Casablanca were created as a natural extension of guests’ stays to bring visitors closer to the culture, food and well-being of the destination. These range from private dinners overlooking the Atlantic Ocean to culinary masterclasses where traditional recipes and techniques are learned first-hand.
There are also private and semi-private tours that invite guests to discover Casablanca from a cultural and contemporary perspective. The tours cover everything from Art Deco architecture to the latest urban creations, and include additional experiences such as wine tastings at Domaine Ouled Thaleb or personalized shopping trips guided by a personal shopper.
As part of its differentiated positioning, Royal Hideaway Casablanca also has an external cultural advisor who helps promote the connection between the hotel and the cultural and creative life of the city. This person coordinates the cultural events calendar, designs the Royal Experiences and arranges collaborations with local artists, artisans and professionals to strengthen the bond between the hotel and the destination.
The Spanish hotel chain with the strongest presence in Morocco
The grand opening of Royal Hideaway Casablanca reinforces Barceló Hotel Group’s commitment to Morocco, one of the company’s most strategic markets in Africa. This new hotel marks a decisive step in strengthening its presence in the country, where it currently manages ten hotels in six cities – Agadir, Casablanca, Fez, Marrakech, Rabat and Tangier – making it the Spanish hotel chain with the strongest presence in Morocco.
The arrival of the Royal Hideaway Hotels & Resorts brand in the country not only expands the Barceló Hotel Group’s offering in a key destination, but also represents a milestone for its portfolio by adding a high-end hotel concept that combines elegance, personality and an experience deeply linked to the cosmopolitan spirit of Casablanca, where it already manages two properties.




