Is your startup’s check engine light on? Google Cloud’s VP explains what to do

Startup founders are being forced to move faster than ever, with the help of AI, as they face tighter funding, rising infrastructure costs and more pressure to show real traction early. Cloud credits, access to GPUs, and basic models have made it easier to get started, but those early infrastructure choices could have unforeseen consequences once startups move beyond free credits and into real cloud accounts.

In this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with the story Darren MowryGoogle Cloud’s vice president of global startups, who is at the center of these trade-offs. Watch as they discuss what Mowry sees in the startup ecosystem, how Google Cloud competes for AI startups, and what founders should think about as they scale.

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