JioStar reaches 760 million viewers as CEO eyes global content growth
India’s fast-growing entertainment market is creating unprecedented scale for major players, with JioStar – the country’s largest media conglomerate – reaching more than 760 million television viewers monthly, while digital platform JioHotstar engages 400 million active users, according to entertainment CEO Kevin Vaz.
Speaking at the Asia TV Forum and Market in Singapore, Vaz outlined how India’s demographic profile and digital infrastructure position the country as a content powerhouse capable of reshaping global storytelling. In his keynote session ‘Powering the Next Wave of a Billion Imaginations’, the director presented JioStar’s vision of delivering ‘stories for every Indian, every day, on every screen’.
Vaz emphasized that India’s 1.4 billion people, with an average age of 29, “represent one of the youngest and most dynamic audiences in the world.” This demographic advantage, combined with rapidly growing connectivity, is transforming the way stories are created and consumed, he said.
The figures underline India’s entertainment scale: 900 million television viewers, 900 million internet users, 500 million social media users and more than 85 million connected TV households consuming content in 22 official languages and more than 1,500 dialects. India’s production volume is comparable to that of any global market, with more than 200,000 hours of television programs, 1,800 films and more than 400 web series produced annually.
JioStar has captured a 35% television market share with over 90 channels in 10 languages, putting five shows consistently in the top ten across all genres. The company’s digital arm, JioHotstar, has surpassed one billion app downloads on the Google Playstore. JioStar’s combined entertainment and sports offering now reaches 99% of the Indian TV market.
On the sports front, Vaz described it as “one of JioStar’s strongest growth drivers,” positioning the platform as “the undisputed home of sports in India.”
Looking ahead, Vaz said the ambition “is not just to distribute content, but also to build a global imagination ecosystem where technology, data, culture and creativity come together to redefine how stories are told, experienced and shared.”
