United Hospitality Management appointed by Dubai Duty Free to operate The Creekside Hotel, Dubai | News
– Klaus Assmann, COO of United Hospitality Management Middle East, India & SE Asia (standing)
– Carlos Leal, Executive Chairman of United Hospitality Management (incumbent)
-Mr. Salah Tahlak, Deputy Director, Dubai Duty Free (incumbent)
– Jean-Baptiste Becher, Chief Development Officer Luxury Brands Middle East, Africa, and Turkiye (incumbent)
– Mark Sawkins Vice President Operations – IMET Sofitel Legend, Sofitel, MGallery, decals (portrait)
United Hospitality Management (UHM)a global leader in luxury and mixed-use hospitality management, has been appointed by Dubai Duty Free (DDF) to operate The Creekside Hotel, previously managed by Jumeirah. The premium hotel is being relaunched under Accor’s lifestyle-led MGallery Hotel Collection, marking a new chapter for one of Dubai’s celebrated hospitality and sports destinations.
Located minutes away from Dubai International Airport and overlooking the historic Dubai Creek, the hotel has long been recognized as a hidden gem in the city. It combines breathtaking views, modern architecture and easy access to Dubai’s business and leisure districts. The property also occupies a unique place in Dubai’s cultural fabric as home to the Dubai Duty Free Tennis Stadium, an arena synonymous with the annual Dubai Duty Free Tennis Championships, a tournament that attracts some of the biggest names in global sport.
The rebranding under MGallery will further strengthen the hotel’s positioning, with plans to upgrade the hotel facilities in line with MGallery brand standards. Once completed, the hotel will embody the boutique storytelling and sense of place that MGallery properties are known for worldwide.
Ramesh Cidambi, Managing Director, Dubai Duty Freesaid: “This property and the Tennis Stadium, which incorporates the original Irish Village bar and restaurant, have long been popular with Dubai residents, as well as business and leisure travelers. By working with UHM, we will ensure that the Creekside Hotel is not only managed with operational excellence, but also refreshed with a bold new vision. Guests can look forward to a high-quality experience that reflects Dubai’s commitment Duty Free to continue to reflect excellence in excellence. world-class hospitality and sporting events.”
The decision to reintroduce the hotel under Accor’s MGallery Hotel Collection reflects a shared vision among all partners to align iconic destinations with brands that prioritize individuality, story-driven experiences and cultural depth.
The appointment is also a significant milestone in UHM’s expansion as the group builds on its strong track record of partnerships with global brands in Europe, the Middle East, India and South East Asia. For Dubai Duty Free, the partnership ensures the hotel continues to thrive at the intersection of hospitality, sports and entertainment, reinforcing its role as a key pillar of the city’s lifestyle offering.
Klaus Assmann, COO of United Hospitality Management Middle East, India and Southeast Asiasaid: “The Creekside Hotel holds a special place in Dubai’s history, and we are privileged to be working with Dubai Duty Free to create its next chapter. The reintroduction of the property under the MGallery Collection enhances its unique character and allows us to create bespoke guest journeys that combine modern luxury with the hotel’s deep connection to sport and culture. This partnership represents exactly the kind of collaboration that defines UHM’s global growth strategy.”
Carlos Leal, executive chairman of United Hospitality Managementadded: “This is a strategic step in UHM’s expansion and a proud moment for our global team. We are honored to bring our hospitality vision to such an iconic destination, in partnership with Dubai Duty Free and Accor.”
As part of UHM’s portfolio, the Creekside Hotel will benefit from an enhanced operational strategy, enhanced guest services and a pipeline of lifestyle activations that build on its unique location on the Creek and strong ties to Dubai’s sporting calendar. The partnership also underlines UHM’s commitment to aligning itself with historic properties that embody both heritage and innovation, ensuring lasting value for partners and memorable experiences for guests.
