WTM London will convene the largest number of world leaders at this year’s Ministers Summit | News

Key global decision makers are expected to meet WTM London‘Ministers’ Stop’ in November, traditionally the world’s largest annual gathering of tourism leaders every year.

The event will take place on Tuesday, November 4 and will once again be held in partnership with UN Tourism and the World Travel and Tourism Council (WTTC)moderated by Christian Fraser, lead presenter at BBC News. Now in its 19th year, the summit, which will take place in the new Maritime Suite, George V Room 1 (part of Excel London’s latest expansion), is expected to present the most impactful line-up to date, building on the momentum of previous events.

Last year’s summit brought together more than 50 tourism ministers – an increase of 12% from 2023 and a record figure to date. Growth that reflects an overall increase in attendance for WTM London, with 2025 on track to become the biggest event in the event’s 45-year history.

This year is the top ‘Rethinking tourism investment models: building incentives for the next generation’will explore innovative approaches to tourism investment and forward-looking incentives, in line with the show’s overarching conference theme: ‘Reimagining Travel in a Changing World’. Building on last year’s discussion, which focused on artificial intelligence, this year’s summit will address key topics such as integrating emerging technologies to unlock new markets, tools to align investments with national economic transformation agendas and how to diversify tourism investments for long-term resilience.

As tourism enters a decisive phase of transformation, the summit will present clear steps to change tourism investment models from traditional and service-based to strategic and future-oriented.

Elsewhere on Tuesday 4 November, WTM London’s wider conference program will see the return of the Sustainability and Geoeconomics Summits, as well as the unveiling of the latest WTM Global Travel Report, while the Technology and DEAI Summits will follow the next day. The final day of the event will feature the Marketing Summit, the ITT Future You Forum and the closing keynote session, with a soon-to-be announced special guest.

Chris Carter-Chapman, events director of WTM London, said: “As the world’s most influential travel show, we are delighted to be hosting the Ministerial Summit again, especially after the great turnout last year. WTM London undoubtedly has an impact at a policy level and is at the forefront of the top-level discussion on the key issues affecting global tourism. As the industry adapts to challenges such as conflict and climate change, and opportunities such as those presented by technological advances, it is important to come together to share best practice and think about how we can use tourism as a force for good.”