Daniel Domenjo, New Movistar Plus CEO, explains a route map
“Many people come to the office and ask: what about these new posters? I wanted to create a little human contact,” explains Daniel Domenjó, the new CEO of Movistar Plus+, the largest National PayTV/streaming service in Spain, at the start of an interview with an interview with VarietyHis first after he was appointed Movistar Plus+ CEO in March.
No one could accuse Domenjó of a lack of human contact.
Effable, handsome, he talks quickly in Spanish and is aware of it, asking if he should talk more slowly. Hij legt uit waarom hij in zijn kantoor in Tres Cantos is opgehangen, een autorit van 25 minuten ten noorden van Madrid, een poster van “No Tenéis ni **** idee”, een zeer persoonlijke mini-serie bio-document op Luis Enrique, de gedreven, uitgesproken, uitgesproken, uitgesproken, uitgesproken, uitgesproken, uitgesproken en een tragedie-getroffen manager van Paris Soccer Club PSG. It is “a fundamental, daring, unspoilt, disturbed statement”, he enthusiastically.
Domenjó’s open and willing to talk extensively about his strategic vision of Movistar Plus+.
Netflix is very active in Spain and has taken Spanish shows and films to the world. The country has ambitious, global production -power boxes such as the MediaPro Studio. That said, what Domenjó does with Movistar Plus+ is vital for the Spanish TV and film industry. However, his intentions are clear and draw on his own background.
In a 23-year career he did almost everything: as a magazine Host magazine, which moderated, in-depth TV interviews, and produced internationally sold documentaries (“chased”, “stored”).
Zijn meest recente ervaring is echter toonaangevende bedrijven, als uitvoerend directeur van Burgeoning Indie MediaCrest (2019-23) en de lancering van tevredenheid Iberia (2023-2025), en het maken van tv-hits zoals “The Floor” (Antena 3, TVE), “El Cazador” (een dagelijkse show die vijf jaar lang riep) en TVE’s “Interne Affairs”, “MediaCrest’s” MediaCrest’s “MediaCrest’s” Mediacrest’s “MediaCrest’s” Mediacrest’s “Mediacrest’s” MediaCrest’s “Mediacrest’s” Mediacrest’s “Mediacrest’s” Mediacrest. Manzanares, “Estoy Vivo”), of the first female investigators in Spain, after being accepted in a shady Madrid district, just like a heroin becomes immediately available in Spain.
Widening the focus of Movistar Plus
No wonder that what Domenjó brings to Movistar Plus+ a business vision of his way forward, with a practical involvement in individual shows and films.
Under Domenjó, Movistar Plus+ does not want to destroy what it has achieved under fiction head Domingo Corral, CEO Cristina Burzako and President Sergio Oslé, who led the company since the Ambitious, Cinematographic Value, Premium series, “Rodrigo Sorogoyays Riot Riot.”. ”
What it wants to do is broaden his compass, not leaving his author Flair, but at the same time expanding to more mainstream and younger demos and entertainment, aimed at using the talent relationships, muscles and brand of the company.
“Movistar Plus+ has its own clear, consolidated brand of Prestige Premium product. Gambles on this inheritance, which has been built up so well in the past. We want to grow in the future -broadening Movistar Plus+” Focus, “Domenjó explains.
Growth can cut in various ways, such as “being open to formats and genres such as entertainment, where we are not currently,” says Domenjó. Entertainment can be ‘mainly’, document, let the reality of Docu be, a ‘fiction/doc hybrid, for example, where we can remain faithful to our brand but innovate.’
“We reveal the idea with Movistar Plus+’s Uncripted Division, led by Hugo de Tomás, with Telefónica Global Solutions (TGS), associated with Movistar Plus, and every producer in Spain, with whom we can develop,” he adds. Movistar Plus is currently developing two ideas for entertainment shows, one A DOC reality, “notes Domenjó.
Currently the adult in subscribers, Movistar Plus+ also wants to separate younger and more mainstream from some shows. Domenjó quotes as a regular movement under earlier management, ‘La Caza. Irati ‘, a Pick-up from Banijay, produced by its DLO Producciones, and one of the highlights of the Spanish TV-Forum Conecta Fiction of June, which was a long trailer. The Ankroep on Seasons 1-3’s was the Spanish public broadcaster RTVE. Now supported by Movistar Plus+, “Irati” has a considerably larger budget.
Expansion of production partnerships
Another strategic push probably seems to be in production partnerships. A probably highlight San Sebastián highlight is Movistar Plus+ original ‘Anatomy of a Moment’, written by Alberto Rodríguez, Rafael Cobos and Fran Arajo, directed by Rodríguez and produced by Movistar Plus+ and Arte France.
A portrait of the deep human motivations of the three key figures that have struggled for Spain, the four-part mini-series is produced with Banijay’s DLO Produccions and Arte France, who also worked together on Movistar Plus+ Venice World Première “The New Years” and LASTAARS “and Wrong Seras” and LASTAARS “and LAARARS” EN «ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENE ENAARS” In “La Mesías,” La Mesías in “La Mesías,” La Mesías “the French press.
The production/sales axle of Movistar Plus+with Arte France is “fundamental”, says Domenjó. “Arte is the most natural marriage possible, because of the content philosophy. It is not only a matter of the number of viewers that Arte gives us, that is very high, but also the value for the brand that people say that Movistar Plus+ and Arte continue to work together.”
Under Domenjó, Movistar Plus+, however, wants to broaden his production partner spectrum. “Co-producing with Warners, ITV, Paramount, VIX or Dynamo in Colombia is necessary, not only for a matter of investment and budget, but because of the business model of adjusting with all naturalness our ideas outside Spain and adapting the ideas of other companies for Spain.”
Movistar Plus+ also talks with potential partners in Germany, the UK, the US, France and Italy and in Spain itself, Domenjó adds.
The Bottom Line
“We need subscribers, viewers and to make more noise,” he holds full.
That does not mean that Movistar Plus+ is in a bad place. A report from the CNMC regulator of Spain, who asks consumers which film TV content consumers use the most, puts Movistar Plus+ in third place in Spain with a share of 16.7%, only behind Netflix (44.1%) and Amazon Prime Video (21.4%).
About 3 million years at the year 2022, Movistar Plus+ subscribers must reach 3.76 million by the end of 2026, Maria Rúa Aguete, head of M&E, predicts with analyst Omdia. This is due to the launch in 2023 of an aggressive priced streaming supply, Movistar Plus+.
“Our goal is to continue to generate a net profit in Movistar Plus+ subscribers, mainly based on the growth potential of the streaming,” says Domenjó.
Big-Picture Market Trends, such as split rights agreements and domestic winds with companies that are once seen as rivals, can also play in the favor of Movistar Plus+.
“A good similarity or co-production with Vrije-S broadcasters, public or private in Spain, can create good productions and share budgets,” says Domenjó.
“Production with Netflix or Amazon Prime Video? Why not? We have already spoken to them and they are very, very receptive,” he adds, pointing that Movistar Plus+ has already sold his original “Muertos SL” season 3 to release on Netflix.
Widening Movistar Plus+ Spectrum, especially in. Entertainment, would imply a larger content budget. That must be approved by Movistar Plus+ Ouder Telefónica, who is currently drawing up a strategic plan.
“The heads of Telefónica have committed themselves to fight for more resources for content. We are negotiating now,” says Domenjó says Variety. “The Strategic Plan of Telefónica, which must be approved at the end of the year, has to withhold more money for content and marketing. Our hope is at least the same budget for fiction, series and films, and a larger budget, very small to date, for unwritten entertainment.”
Movistar Plus+ capacity to take advantage of the still significant growth potential will depend on that approval.
