Terence Crawford vs Canelo Alvarez attracts 41 million viewers on Netflix

The victory of Terence Crawford over Saúl “Canelo” Álvarez attracted a considerable audience on Netflix.

The competition, which took place at Allegiant Stadium in Nevada on September 13, attracted an average minute of audience (AMA) of 36.6 million Live+the same day viewers, per videoamp and Netflix. In Live+1, that number rose to 41.4 million viewers. The American public alone was good for 20.3 million viewers on Live+the same day.

The event peaked at 24 million simultaneous flows and reached the number one lock on Netflix in 30 countries, including the US, Mexico, the VK, Australia, Canada and more.

For comparison: the boxing match between Mike Tyson and Jake Paul in November 2024 – which was the first outing of Netflix in live boxing – attracted an AMA of 108 million viewers and peaked at 65 million simultaneous streams. More recently, the third matchup of Katie Taylor and Amanda Serrano got an AMA of 6 million viewers in July.

Crawford defeated Álvarez through unanimous decision after 12 rounds to win the undisputed super middleweight championship. 70,482 people were personally present per Netflix and generated a gate of $ 47 million.

Elsewhere on the main map, Callum Walsh Fernando Vargas Jr. defeated, while Mohammed Alakel Travis Kentoed Crawford defeated. Both fights were unanimous decisions. Christian M’Billi also fought Lester Martinez against a split draw in a super middleweight fight.

In addition to boxing, the live sports ambitions of Netflix include the NFL Christmas Doublehead and weekly broadcasts of WWE’s “Monday Night Raw”. The last program made the Netflix Global Top 10 every week, which was available on the service from January 2025.