Zillow, Realtor.com join forces to share 3D home tours and interactive listings
Zillow And Realtor.com have agreed to share 3D home tours, interactive floor plans and photo frames between both platforms, the real estate portals announced this week.
The new partnership will allow agents to share compelling listings with potential clients on both platforms, increasing visibility and simplifying the search process for buyers. Consumers shopping on Realtor.com can use Zillow’s 3D home tours and immersive advertising media to select homes faster and more accurately.
Demand for 3D home tours is growing across the industry. According to one Zillow Consumer Housing Trends Report released earlier this month, 62% of buyers want more immersive 3D tours available, while 72% of sellers say they are more likely to hire agents who use virtual tours and interactive floor plans in their listings.
These statistics highlight the changing preferences of modern consumers who rely on digital tools to make home purchasing decisions.
Angela Lu, vice president of business and corporate development at Realtor.com, describes the partnership as a “win-win for everyone” and emphasizes that both companies provide better virtual experiences for users.
“At Realtor.com we strive to continually improve the search experience, and this relationship with Zillow raises the bar,” Lu said in a statement. “By seamlessly integrating Zillow’s 3D home tour technology into the listings on our site, we enable agents to better showcase their sellers’ properties while offering homebuyers a more immersive, informed way to explore homes. ”
Zillow’s 3D home tours feature, launched in 2019, is the centerpiece of this partnership. These tours use 360-degree camera technology to give users a first-person perspective of a home with controls to move between rooms. Zillow’s interactive floor plans – powered by AI – combine 3D tours with photos for greater immersion.
Realtor.com can now offer its users the same experience, giving them power in a competitive market where personal listings can be limited.
This isn’t the first time Zillow and Realtor.com have teamed up this year. In March 2024, the two leading real estate platforms joined forces to publish Zillow’s multifamily listings on Realtor.com, allowing renters to find listings and connect with property managers.
Even with the partnership, both companies see different financial results. Zillow increased its revenue to $572 million in the second quarter of 2024. Meanwhile, Realtor.com saw a 2% year-over-year revenue decline to $143 million in the fourth quarter of 2023.
