Youtube’s NFL game is an average of 17 million viewers

YouTube came into play with his first exclusive NFL broadcast on 5 September, of which the Google Platform says that on average it had more than 17.3 million global viewers.

That stat was based on the average minute public (AMA) for Friday’s confrontation between the Kansas City Chiefs and the Los Angeles Chargers who took place in São Paulo, Brazil.

Per YouTube this included 16.2 million AMAs on YouTube and other distribution platforms in the US, according to Nielsen and YouTube data, and 1.1 million AMAs outside the US, according to Youtube’s own figures.

For reference, in January, Amazon reported that the third year that ‘Thursday evening football’ streamed on Prime Video on average 13.2 million viewers per game for the 2024 season. That had risen 11% compared to the previous season of 11.86 million, and an increase of 38% compared to the inaugural season in 2021, which was an average of 9.58 million.

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