Yes Network and Sportico to launch ‘Sportico Sports Business’
Sportico and the Yes Network have unveiled their new monthly sports program “Sportico Sports Business presented by Genius Sports.” The first episode will premiere on March 18 at 10.30 p.m. on the Yes Network and Gotham Sports app na Yes’ Brooklyn Nets Post-Game Show.
The series will contain interviews with influential sports figures and cover all facets of industry, including media, finance, facility management, competitions and conferences, legal issues, sponsorship and technology developments. Bob Lorenz, the New York Yankees and Brooklyn Nets Studio commentator of the YES network, will serve as a host. Completed by Sportico’s selection of reporters and editors, Lorenz will sit with founder of Redbird Capital Partners, Managing Partner and Chief Investment Officer Gerry Cardinale and NBA Hall-or-Famer Grant Hill in the Premiere series.
“This new series combines the unique expertise and resources of two leading sports company brands,” said Jared Boshnack, executive producer and vice -president of production at the Yes network. “It will offer sports fans an Insider’s view of the deals, and offer the movers and shakers, who are transforming the sports world today.”
“We are more than happy to work with the Yes network in the ‘Sportico Sports Business’ series,” added Scott Soshnick, editor-in-chief of Sportico. “It is the perfect combination of insightful journalism and excellence broadcast. We look forward to entertaining and teaching legions of sport fans. “
Launched by VarietyThe parent company Penske Media in 2020 is Sportico a platform for digital content that offers news, data, insights, strategies, leadership and live media experiences for industry professionals.
