WTTC is pleased to announce that Zagreb Tourist Board has joined as a Destination Partner | News
The World Travel & Tourism Council (WTTC) is pleased to announce that the Zagreb Tourist Board has joined as a Destination Partner, strengthening WTTC’s growing network of leading destinations committed to promoting sustainable growth and innovation in global travel and tourism.
The Zagreb Tourist Board is the official organization dedicated to promoting the Croatian capital as an attractive and dynamic tourist destination. Its mission is to showcase Zagreb’s rich cultural heritage, vibrant urban atmosphere and authentic local experiences all year round.
Flagship projects include the Festival of Lights Zagreb, the open-air classical music festival Zagreb Classic and the world-famous Advent Zagreb, which has been voted the best Christmas market in Europe three times in a row.
Through innovative promotional initiatives and collaboration with partners in tourism, culture and hospitality, Zagreb’s tourist board continues to strengthen the city’s reputation as one of Europe’s most charming and inspiring capitals.
Gloria Guevara, Interim President and CEO of WTTC, said: “We are delighted to welcome the Zagreb Tourist Board as a destination partner of WTTC. Zagreb is a city that beautifully combines heritage and innovation, offering visitors a truly authentic experience.
“The Zagreb Tourist Board’s commitment to promoting cultural vibrancy and sustainable urban tourism aligns perfectly with WTTC’s mission to drive growth that benefits both communities and travelers. We look forward to working together to showcase Zagreb’s leadership in destination management and inspire other cities to follow suit.”
Martina Bienenfeld, CEO of the Zagreb Tourist Board, said: “We are truly honored to join WTTC at a time when collaboration, innovation and resilience are shaping the future of our industry. As the capital of Croatia, Zagreb represents a vibrant mix of culture, creativity and community values – values that are closely aligned with WTTC’s mission to promote sustainable and inclusive growth in global tourism.
“At the Zagreb Tourist Board we believe that people and partnerships are at the heart of any successful destination. By joining this global platform, we want to contribute to shared conversations about sustainable urban tourism, digital transformation and leadership in a changing world.
“We look forward to learning from and collaborating with our colleagues on all continents, and to representing Zagreb as a city that celebrates diversity, promotes innovation and continually redefines what authentic travel experiences can be.”
As a Destination Partner, the Zagreb Tourist Board will collaborate with WTTC on global initiatives focused on sustainable destination management, digital transformation and community-driven tourism, contributing to shared best practices and the long-term resilience of the sector.
